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Pengaruh Kualitas Pelayanan, Fasilitas, dan Lokasi terhadap Kepuasan Konsumen: Studi pada Hotel Daima Norwood Jakarta Yudha Ramadhan; Agus Sriyanto
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 3 (2026): September : Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i3.5680

Abstract

The purpose of this study was to determine and analyze the effect of service quality, facilities, and location on customer satisfaction at the Daima Norwood Hotel, Jakarta. The population in this study was all customers of the Daima Norwood Hotel, Jakarta, during the study period. The exact population size is unknown. The sample size was 97 respondents. Data collection used a questionnaire with a Likert scale. The collected data were analyzed using SPSS, through instrument validity and reliability tests, classical assumption tests, and multiple linear regression analysis with t-tests and coefficients of determination (R²). The results showed that service quality, facilities, and location partially have a positive and significant effect on customer satisfaction at the Daima Norwood Hotel, Menteng, Jakarta.