Pengaruh Kualitas Pelayanan, Fasilitas, dan Lokasi terhadap Kepuasan Konsumen: Studi pada Hotel Daima Norwood Jakarta

Yudha Ramadhan (Universitas Budi Luhur)
Agus Sriyanto (Universitas Budi Luhur)

Populer: Jurnal Penelitian Mahasiswa
Vol. 5 No. 3 (2026): September : Populer: Jurnal Penelitian Mahasiswa

The purpose of this study was to determine and analyze the effect of service quality, facilities, and location on customer satisfaction at the Daima Norwood Hotel, Jakarta. The population in this study was all customers of the Daima Norwood Hotel, Jakarta, during the study period. The exact population size is unknown. The sample size was 97 respondents. Data collection used a questionnaire with a Likert scale. The collected data were analyzed using SPSS, through instrument validity and reliability tests, classical assumption tests, and multiple linear regression analysis with t-tests and coefficients of determination (R²). The results showed that service quality, facilities, and location partially have a positive and significant effect on customer satisfaction at the Daima Norwood Hotel, Menteng, Jakarta.