Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal SERVITIUM RESEARCH: Community Service Journal
Muhammad Iqbal Ismail
Universitas Pamulang, Tangerang Selatan, Indonesia.

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Developing Digital Marketing Competencies through Industry-Based Learning in the Publishing and Printing Industry: An International Community Service Program at Karangkraf Malaysia Muhammad Iqbal Ismail; Denies Susanto; Latif Latif
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 2 (2026): SERVITIUM RESEARCH: Community Service Journal (January - June 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i2.73

Abstract

Digital transformation requires marketing educators to connect concepts with industrial practice. This community service program at Karangkraf Malaysia used preparation, academic–industry discussion, an industrial visit, knowledge sharing, reflective evaluation, and follow-up planning. Academics presented digital marketing and creative-industry concepts, while practitioners explained publishing management and business practices. Participants observed editorial work, design, printing, and distribution and discussed social media, product innovation, and publishing business models. Immediate outputs included practical insights, initial institutional communication, publication materials, and curriculum recommendations. Competency development is reported qualitatively, without measured learning gains. The program connected marketing knowledge with publishing operations and initiated continuing academic–industry cooperation.
Internationalizing Marketing Management Education through Academic Exchange, Industry Engagement, and Community Empowerment: An International Community Service Program in Malaysia and Singapore Muhammad Iqbal Ismail; Dewiana Novitasari; Inneke Respatiningsih
SERVITIUM RESEARCH: Community Service Journal Vol. 2 No. 1 (2026): SERVITIUM RESEARCH: Community Service Journal (July - December 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v2i1.74

Abstract

International community service can connect marketing education with professional practice and cooperation. This program comprised an interinstitutional assignment to Malaysia and Singapore and academic–industry engagement at Karangkraf Malaysia. Implementation involved preparation, knowledge exchange, an industrial visit, reflective evaluation, and follow-up planning. Academics discussed digital marketing, while practitioners shared publishing management and business experience. Participants encountered editorial, design, printing, and distribution processes. Immediate outputs included industry insights, initial institutional communication, publication materials, and curriculum recommendations. Community empowerment took the form of reciprocal professional knowledge sharing. The program linked international engagement with industry-informed education.
Co-Authors Denies Susanto Dewiana Novitasari Inneke Respatiningsih Latif Latif