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All Journal Journal of Applied Science in Tourism Destination
Ni Putu Yuli Asterina Putri
Bali Tourism Polytechnic
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Bahasa Inggris: DINAMIKA JASA WISATA OFF-ROAD: STUDI KASUS KOMUNITAS JEEP DI MERAPI, YOGYAKARTA Feby Monica Lumban Tobing; Ni Wayan Monica Nadyana Putri; Ni Putu Yuli Asterina Putri; Egrinadhean Frilyana Avis
Journal of Applied Science in Tourism Destination Vol. 4 No. 2 (2026): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/4v54fk89

Abstract

This study aimed to determine the quality of service among jeep communities, including the professionalism of guides, vehicle comfort and safety, and tourist satisfaction with the experience. This study employed a qualitative approach, with data collection techniques consisting of three main methods: observation, interviews, and desk research, as well as direct observation by participating in off-road activities on Mount Merapi. The results of this study indicate that each jeep community in the Mount Merapi area has diverse characteristics, both in terms of legality, service aspects, and approaches to tourists. The main advantage of operating these jeep communities is the involvement of local communities who have direct experience of the 2010 Merapi disaster, enabling drivers to convey authentic narratives to tourists. Meanwhile, tourist perceptions of the services provided are strongly influenced by the attitude and communication between drivers and tourists, especially vehicle quality and safety aspects. The challenge faced by the communities is maintaining service quality amidst intense competition between communities, which emphasizes the importance of service standardization and an integrated evaluation system and collaboration to realize educational, safe, and sustainable tourism in disaster-prone areas such as Merapi.
Co-Authors Egrinadhean Frilyana Avis Feby Monica Lumban Tobing Ni Wayan Monica Nadyana Putri