<![CDATA[This study aimed to determine the quality of service among jeep communities, including the professionalism of guides, vehicle comfort and safety, and tourist satisfaction with the experience. This study employed a qualitative approach, with data collection techniques consisting of three main methods: observation, interviews, and desk research, as well as direct observation by participating in off-road activities on Mount Merapi. The results of this study indicate that each jeep community in the Mount Merapi area has diverse characteristics, both in terms of legality, service aspects, and approaches to tourists. The main advantage of operating these jeep communities is the involvement of local communities who have direct experience of the 2010 Merapi disaster, enabling drivers to convey authentic narratives to tourists. Meanwhile, tourist perceptions of the services provided are strongly influenced by the attitude and communication between drivers and tourists, especially vehicle quality and safety aspects. The challenge faced by the communities is maintaining service quality amidst intense competition between communities, which emphasizes the importance of service standardization and an integrated evaluation system and collaboration to realize educational, safe, and sustainable tourism in disaster-prone areas such as Merapi.]]>
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