Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Penny Rahmawati
Universitas Negeri Yogyakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Emotional Dimensions of Impulsive Buying in Digital Marketing: Insights from a Bibliometric Perspective Annisa Findarty; Tony Wijaya; Penny Rahmawati
East Asian Journal of Multidisciplinary Research Vol. 5 No. 6 (2026): June 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v5i6.176

Abstract

This study aims to analyze the emotional dimension of impulsive buying behavior in the context of digital marketing through a bibliometric approach. The data in this study was obtained from the Scopus database using the keywords "Emotion" AND "Impulsive Buying", and produced 86 relevant publications in the period 2002-2025. This study uses descriptive bibliometric methods and VOSviewer software to map the co-occurrence of keywords, thematic clusters, publication trends, and authors' contributions in the institution. The results show a significant increase in publication volume since 2019 with a peak in 2023, signaling a great deal of academic attention to the role of emotions in impulsive shopping behavior in the digital environment. Thematic mapping yielded three cluster names, namely: emotions as triggers for spontaneous purchasing decisions; emotional stimulation through digital environments such as social commerce, attractive visuals, limited-time promotions, and gamification, as well as; Consumers' cognitive responses are associated with decreased self-control and the likelihood of regret after purchase.
Co-Authors Annisa Findarty Tony Wijaya