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Interest in West Java Mosque Tourist Visits: Study 3A and the Role of E-WOM Moderation Anggara Disuma; Mohamad Anton Athoillah; Encup Supriatna; Chaerul Shaleh
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/72q3q883

Abstract

This study aims to analyze the influence of attractions, amenities, and accessibility on tourists' interest in visiting mosque tourist destinations in the West Java region, as well as testing the role of electronic word of mouth (E-WOM) moderation in this relationship. This study uses a quantitative approach with a survey method. The object of the research is focused on mosques in the West Java region that have the potential for religious tourism. Data was collected through questionnaires distributed to people who had visited the mosques. The data analysis techniques used were multiple linear regression and moderation regression. The results showed that the attraction variable had a positive and significant effect on the interest in visiting (p = 0.021), while the amenities (p = 0.602) and accessibility (p = 0.142) variables did not show a significant effect directly. However, E-WOM was shown to be able to moderate the effect of accessibility on visitor interest significantly (p = 0.014), while E-WOM's interaction with attractions and amenities was not significant. Simultaneously, attractions, accessibility, and amenities had a significant effect on tourist interest (p < 0.001) with a determination coefficient value (R²) of 0.623. These findings indicate that although not all variables have an individual effect, the combination of all three simultaneously plays an important role in shaping tourist visitor interest. The role of digital reviews (E-WOM) is only effective as a moderation variable for factors that can be explained informatively. On the other hand, the influence of E-WOM is not significant in moderating the relationship between attractions, amenities, and interest in visiting, because both factors are more subjective and can only be optimally assessed through tourists' direct experiences at the destination.