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All Journal Formosa Journal of Science and Technology (FJST)
Dana Alfi Anjani
Universitas Sumatera Utara
Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

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Political Communication Strategy of Amir Hamzah and Hasanul Jihadi Pair on Social Media in Winning the 2024 Binjai City Regional Head Elections Dana Alfi Anjani; Iskandar Zulkarnain; Dewi Kurniawati
Formosa Journal of Science and Technology Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v4i6.133

Abstract

This study analyzes the political communication strategies of Amir Hamzah and Hasanul Jihadi during the 2024 Binjai mayoral election, focusing on their use of social media and the challenges faced. Using Adman Nursal’s political marketing theory—Push, Pull, and Pass Marketing—and the social construction of reality theory, the research adopts a descriptive qualitative method with data from interviews and social media content analysis. The findings reveal the effective use of all three marketing strategies and show how social media content was constructed to shape public perception and political discourse.
Co-Authors Iskandar Zulkarnain kurniawati, dewi