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The Influence of Service Quality on Customer Satisfaction at Fried Duck H. Slamet Restaurant Bogor Jodi Renaldy Arifin; Maidar Simanihuruk
Formosa Journal of Science and Technology Vol. 5 No. 4 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v5i4.66

Abstract

This study analyzes the effect of service quality on customer satisfaction at Bebek Goreng H. Slamet restaurant in Bogor. A descriptive-verificative quantitative approach was used with a sample of 100 respondents through a Likert-scale questionnaire. Service quality was measured based on the five SERVQUAL dimensions, while satisfaction was assessed from the alignment of expectations and the intention to revisit. The results show a positive and significant effect of service quality on satisfaction. Improving responsiveness, accuracy, and service consistency is key to strengthening customer experience and competitiveness