This study analyzes the effect of service quality on customer satisfaction at Bebek Goreng H. Slamet restaurant in Bogor. A descriptive-verificative quantitative approach was used with a sample of 100 respondents through a Likert-scale questionnaire. Service quality was measured based on the five SERVQUAL dimensions, while satisfaction was assessed from the alignment of expectations and the intention to revisit. The results show a positive and significant effect of service quality on satisfaction. Improving responsiveness, accuracy, and service consistency is key to strengthening customer experience and competitiveness
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