Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Formosa Journal of Science and Technology (FJST)
Suprasman
Sekolah Tinggi Ilmu Administrasi Lancang Kuning
Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Evaluation of the Development of MSMEs in Dumai City using Business Model Canvas Variza Aditiya; Novelma Lastri; Dwi Hartutik; Andi Desy Musdiana; Suprasman
Formosa Journal of Science and Technology Vol. 5 No. 8 (2026): August 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v5i8.140

Abstract

The development of MSMEs in Dumai City still faces limitations in business model mapping, market access, partnerships, and resource management, so it requires a structured evaluation. This study aims to evaluate the development of MSMEs through the nine elements of the Business Model Canvas and identify priority aspects of improvement. The study used a qualitative descriptive approach through interviews with 20 MSME actors who were selected purposively. Data is analyzed through data reduction, data presentation, conclusion drawn, and Business Model Canvas mapping. The results show that the value proposition and customer relationships are relatively strong, while marketing channels, key partnerships, and revenue streams are still weak. The research concludes that the Business Model Canvas is effective as an evaluation instrument and the basis for the preparation of adaptive and sustainable MSME development strategies
Co-Authors Andi Desy Musdiana Dwi Hartutik Novelma Lastri Variza Aditiya