<![CDATA[The development of MSMEs in Dumai City still faces limitations in business model mapping, market access, partnerships, and resource management, so it requires a structured evaluation. This study aims to evaluate the development of MSMEs through the nine elements of the Business Model Canvas and identify priority aspects of improvement. The study used a qualitative descriptive approach through interviews with 20 MSME actors who were selected purposively. Data is analyzed through data reduction, data presentation, conclusion drawn, and Business Model Canvas mapping. The results show that the value proposition and customer relationships are relatively strong, while marketing channels, key partnerships, and revenue streams are still weak. The research concludes that the Business Model Canvas is effective as an evaluation instrument and the basis for the preparation of adaptive and sustainable MSME development strategies]]>
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