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p-Index From 2021 - 2026
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All Journal Radiant : Journal of Applied, Social, and Education Studies
Jahid Syaifullah
Universitas Surakarta, Central Java, Indonesia
Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Digital Advertising of the Surakarta City Government in Marketing Public Relations Perspective: Periklanan Digital Pemerintah Kota Surakarta dalam Kajian Marketing Public Relations Ibnu Kuncorobroto; Jahid Syaifullah
RADIANT: Journal of Applied, Social, and Education Studies Vol. 8 No. 1 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v8i1.441

Abstract

Government advertising in the digital era has evolved beyond a mere distribution of public information. It now serves as a strategic instrument of Marketing Public Relations (MPR) that shapes public attitudes, builds institutional trust, and encourages citizen participation in policy programs. This study examines how the Surakarta City Government employs digital advertising as an MPR strategy in the dissemination of public programs, using a mixed methods approach with an explanatory sequential design: a quantitative survey (n = 400 citizens), in-depth interviews (33 informants), and policy document analysis, evaluated through the AMEC Integrated Evaluation Framework (IEF). Drawing on advertising theory from Belch & Belch (2021) and Kotler & Armstrong (2021), complemented by strategic communication principles from Holtzhausen et al. (2023), social forces perspective from Ihlen (2020), and the emergence and network approach of Nothhaft et al. (2020), this study finds that Surakarta's digital advertising ecosystem is advanced in terms of reach and volume (accessibility M = 3.91; SPBE index 3.74) but suffers a significant dialogic deficit at the level of advertising effectiveness---message comprehension (M = 3.14) and active participation (M = 2.76). AMEC IEF analysis reveals the largest gap at the out-takes and outcomes dimensions, the most critical stages in any advertising campaign cycle. The study proposes the Solo Communication Deliberative Model (SCDM) as a contextual government advertising model integrating digital branding capacity with community-based social capital rooted in Javanese cultural wisdom.
The Influence of Social Media on the Quality of Information Suitability during Tourist Destination Travel by Tourists in DKI Jakarta: Pengaruh Media Sosial pada Kualitas Kesesuian Informasi dalam Perjalanan Destinasi Wisata oleh Para Wisatawan di DKI Jakarta Agung Wibiyanto; Ichwan Prastowo; Jahid Syaifullah; Jeratallah Aram Dani; Andryanto Perdana Putra
RADIANT: Journal of Applied, Social, and Education Studies Vol. 7 No. 2 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v7i2.442

Abstract

The purpose of this study is to examine the influence of social media on the quality of information appropriateness in tourist destinations for tourists visiting DKI Jakarta. The research method used is a quantitative method by adopting the Elaboration Likelihood Model. The sample used in this study amounted to 399 respondents in October 2024. Judging from the data processing technique, by testing the hypothesis using the mediation effect test and the moderation effect test based on five variables: information quality, self-congruence, trust, prior knowledge, and travel intention of tourists. These five variables will later be used in the instrument to test the influence of social media on tourists visiting all tourist attractions in DKI Jakarta. The results of this study indicate that the quality of social media information has a positive impact on travel intention and self-congruence, and trust mediates the relationship between the quality of social media information and travel intention. In addition, this study identified that tourists' prior knowledge negatively modifies the relationship between information quality and self-congruence, in accordance with the proposed hypothesis.
Co-Authors Agung Wibiyanto Andryanto Perdana Putra Ibnu Kuncorobroto Ichwan Prastowo Jeratallah Aram Dani