Islamic education aims not only to develop students' intellectual capabilities but also to cultivate faith, discipline in worship, and noble character in daily life. One classical scholar whose ideas remain relevant to these goals is Imam Abu Hamid Al-Ghazali, particularly in his book Bidayatul Hidayah. This text offers guidance on the relationship between humans and Allah (SWT), etiquette in performing acts of worship, self-control, and social conduct. This article analyzes Imam Al-Ghazali’s concepts in Bidayatul Hidayah and explains their relevance and application in shaping the character of students at MTs Bunayya Islamic School in Rejang Lebong Regency, Bengkulu. The study employs a qualitative approach using a literature review combined with a contextual analysis of madrasah educational practices. The findings indicate that Al-Ghazali’s ideas can serve as a foundation for character education through the habituation of worship, behavioral control, educators setting a good example, the cultivation of social ethics, and the fostering of spiritual awareness. Implementation can be integrated through activities such as Quranic recitation (tadarus), memorization (tahfiz), congregational prayer, habitual prayer, discipline, social concern, and a culture of mutual respect. Integrating Al-Ghazali’s ideas with the Love-Based Curriculum can strengthen an educational approach that is religious, humanistic, and character-oriented. Thus, Bidayatul Hidayah remains relevant as a source of values and a conceptual guide for developing character education in madrasahs, while still taking into account the contemporary developmental needs of students. Keywords: Imam Al-Ghazali, Bidayatul Hidayah, character education, MTs Bunayya Islamic School, Love-Based Curriculum