Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Rosida Panuki Adam
Universitas Tadulako
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Moderating Role Of Fomo: Electronic Word Of Mouth And Brand Image On Iphone Repurchase Intention Among Generation Z In Palu City Muhammad Zainal; Rosida Panuki Adam; Umar Syarifuddin; Hesti Evrianti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 4 (2026): October
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i4.11253

Abstract

This study aims to examine the influence of electronic word of mouth (E-WOM) and brand image on repurchase intention, as well as the moderating role of Fear of Missing Out (FOMO) among Generation Z iPhone users in Palu City. A quantitative approach was employed using data collected from 130 respondents through purposive sampling. The analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that both E-WOM and brand image have a positive and significant effect on repurchase intention, with brand image showing a more dominant influence. However, FOMO does not significantly moderate the relationship between E-WOM and repurchase intention, nor between brand image and repurchase intention. This indicates that repurchase decisions are primarily driven by rational evaluation of information and stable brand perceptions rather than short-term psychological pressures. This study contributes to the literature by clarifying the limited role of FOMO as a moderating variable in repurchase contexts and emphasizes the importance of cognitive and perceptual factors in shaping consumer behavior.
Co-Authors Hesti Evrianti Muhammad Zainal Umar Syarifuddin