Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Umar Syarifuddin
Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect Of Digital Promotion Quality Dimensions On Consumer Purchase Intentions With Trust As A Mediating Variable (A Study At Smart Jaya Phone Store, Palu City) Zihan Fhaiza Purnama Ramli; Ponirin Ponirin; Umar Syarifuddin; Farid Farid
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9777

Abstract

The development of digital technology has transformed marketing strategies, making digital promotions an effective tool for reaching consumers. This study aims to analyze the influence of digital promotion quality dimensions on consumer purchase intentions with trust as a mediating variable at the Smart Jaya Phone Store in Palu City. This study uses a quantitative approach with a causal design. Data were collected through questionnaires from 116 customer respondents of the store and analyzed using SmartPLS-based Structural Equation Modeling (SEM). The results show that digital promotion quality has a positive and significant effect on purchase intentions, both directly and indirectly through trust. Trust is also proven to act as a partial mediator that strengthens the relationship between digital promotion quality and purchase intentions. The practical implications of this study emphasize the importance of digital promotion quality that is not only attractive but also able to build consumer trust to encourage sustainable purchase intentions.
INFLUENCE OF LIFESTYLE AND GROUPS REFERENCE TO SIN COFFEE PALU'S LOYALTY WITH BRAND SATISFACTION AS INTERVENING VARIABLES Aulia Salsabila; Muzakir; Umar Syarifuddin; Faruq Lamusa
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486442

Abstract

Study This aim For analyze Influence of Lifestyle and Groups Reference to Loyalty Customer with Brand Satisfaction as Intervening variables in Sin Coffee Palu. Research use approach quantitative with Partial Least Squares–Structural Equation Modeling (PLS-SEM) method . Data obtained through distribution questionnaire to customers and processed use SmartPLS . Research results show that Lifestyle and Group Reference influential positive and significant to Brand Satisfaction as well as Loyalty Customers . In addition , Brand Satisfaction is proven influential significant to Loyalty Customers . Other findings show that Brand Satisfaction plays a role as a significant mediator in connection between Lifestyle and Group Reference to Loyalty Customers . This result confirm that suitability style life , influence social , and level satisfaction to brand own role important in form loyalty customers at Sin Coffee. Research This expected can become references for manager in develop more marketing strategies​ effective and relevant with characteristics its consumers .
Co-Authors Aulia Salsabila Farid Farid Faruq Lamusa Muzakir Ponirin Ponirin Zihan Fhaiza Purnama Ramli