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All Journal International Journal of Economics and Management
Endjel Bella Br Hutabarat
Universitas Pembangunan Panca Budi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PENINGKATAN PENDAPATAN, PENINGKATAN PELANGGAN, DAN PENINGKATAN KUALITAS USAHA TERHADAP PENGEMBANGAN USAHA PADA NASI TEMPONG INDRA DI JL. T. AMIR HAMZAH, KOTA MEDAN Endjel Bella Br Hutabarat; Dian Septiana Sari; Wulan Dayu
International Journal of Economics and Management Vol. 4 No. 3 (2026): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v4i3.378

Abstract

This study aims to analyze the effect of Increasing Revenue, Increasing Customers, and Improving Business Quality on Business Development at Nasi Tempong Indra on Jl. T. Amir Hamzah, Medan City. This study uses a quantitative approach with multiple linear regression analysis methods. Hypothesis testing is carried out through partial tests (t-tests), simultaneous tests (F-tests), and determination coefficients. The results showed that Revenue Increase did not have a significant effect on Business Development, with a regression coefficient value of -0.032, a t-calculation value of -0.230, and a significance level of 0.819 > 0.05. Customer Increase has a positive and significant effect on Business Development, with a regression coefficient value of 0.258, a t-calculation value of 2.154, and a significance level of 0.034 < 0.05. Improving Business Quality has a positive and significant effect on Business Development, with a regression coefficient value of 0.350, a t-calculation value of 2.645, and a significance level of 0.010 < 0.05. Simultaneously, Revenue Increase, Customer Increase, and Business Quality Improvement have a significant effect on Business Development, which is shown by an F-calculated value of 20.311 with a significance level of 0.000 < 0.05. The Adjusted R Square value of 0.379 shows that 37.9% of the variation in Business Development can be explained by three independent variables, while the remaining 62.1% is explained by other factors outside the research model. The results of the study show that Increasing Customers and Improving Business Quality are factors that affect Business Development at Nasi Tempong Indra, while Revenue Increase has not had a significant effect partially.
Co-Authors Dian Septiana Sari Wulan Dayu