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All Journal Duconomics Sci-meet (Education & Economics Science Meet)
Dona Shareza
Universitas Indraprasta PGRI
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Brand Community on Brand Loyalty at the Yamaha R15Cis Club in Bogor Tania Haerani Afrilianti; Dona Shareza; Rudy Susanto
Duconomics Sci-meet (Education & Economics Science Meet) Vol 3 (2023): Educational and Economic Transformation in the Digital Era Toward Society 5.0
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v3.9271

Abstract

The purpose of this study is to determine the influence of the brand community on brand loyalty within the Yamaha R15Cis club in Bogor. A quantitative research method utilizing a survey approach was employed. The study utilized a "saturated sample" (census) method—covering the entire community membership of 47 individuals—based on a non-probability sampling technique. Data collection methods included observation, documentation, and questionnaires. The results indicate that the brand community does indeed influence brand loyalty among members of the Yamaha R15Cis club in Bogor. The study recommends that companies or manufacturers pay greater attention to motorcycle users and provide them with relevant information through outreach activities; it also encourages motorcycle users and community members to uphold a sense of moral responsibility and maintain positive relationships and communication with others.
Co-Authors Rudy Susanto Tania Haerani Afrilianti