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All Journal Duconomics Sci-meet (Education & Economics Science Meet)
Meida Adelia Putri
Universitas Indraprasta PGRI
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of QRIS Digital Payment Usage on Consumer Purchasing Decisions in the Kebagusan Area Meida Adelia Putri; Deasy Nurmalasari F; Iramdan Iramdan; Abdul Munir
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9315

Abstract

The objective of this study was to determine the influence of using QRIS digital payments on consumer purchasing decisions in the Kebagusan area. The study employed a survey method with a correlational approach. The population consisted of all QRIS digital payment users in the Kebagusan area. As the exact population size was unknown, the Lemeshow sampling technique was used to determine the sample size, resulting in a total of 100 respondents. Calculations yielded an $r_{xy}$ value of 0.572, indicating a reasonably strong influence of QRIS digital payments on consumer purchasing decisions in the Kebagusan area. Analysis of the coefficient of determination showed a value of 32.7184%, indicating that the contribution of Variable X (QRIS digital payments) to Variable Y (consumer purchasing decisions) was 32.7184%, while the remaining 67.2816% was determined by factors not examined in this study. Statistical hypothesis testing (t-test) yielded a result where $t_{calculated} > t_{table}$ (6.913 > 1.984), demonstrating a positive and significant influence of Variable X (QRIS digital payments) on Variable Y (consumer purchasing decisions) in the Kebagusan area.
Co-Authors Abdul Munir Deasy Nurmalasari F Iramdan Iramdan