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All Journal Duconomics Sci-meet (Education & Economics Science Meet)
Deasy Nurmalasari F
Universitas Indraprasta PGRI
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of QRIS Digital Payment Usage on Consumer Purchasing Decisions in the Kebagusan Area Meida Adelia Putri; Deasy Nurmalasari F; Iramdan Iramdan; Abdul Munir
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9315

Abstract

The objective of this study was to determine the influence of using QRIS digital payments on consumer purchasing decisions in the Kebagusan area. The study employed a survey method with a correlational approach. The population consisted of all QRIS digital payment users in the Kebagusan area. As the exact population size was unknown, the Lemeshow sampling technique was used to determine the sample size, resulting in a total of 100 respondents. Calculations yielded an $r_{xy}$ value of 0.572, indicating a reasonably strong influence of QRIS digital payments on consumer purchasing decisions in the Kebagusan area. Analysis of the coefficient of determination showed a value of 32.7184%, indicating that the contribution of Variable X (QRIS digital payments) to Variable Y (consumer purchasing decisions) was 32.7184%, while the remaining 67.2816% was determined by factors not examined in this study. Statistical hypothesis testing (t-test) yielded a result where $t_{calculated} > t_{table}$ (6.913 > 1.984), demonstrating a positive and significant influence of Variable X (QRIS digital payments) on Variable Y (consumer purchasing decisions) in the Kebagusan area.
The Influence of Product Quality, Price, and Customer Experience on Customer Satisfaction on the Shopee Application Muhammad Reyhan; Deasy Nurmalasari F; Iramdan Iramdan; Askardiya Mirza Gayatri
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9304

Abstract

This study aims to examine Product Quality, Price, and Customer Experience. A quantitative research method was employed, involving data collection via questionnaires distributed to a sample of 30 respondents (comprising 60 items); the data were subsequently analyzed to determine the influence of variables X1 (Product Quality), X2 (Price), and X3 (Customer Experience) on variable Y (Customer Satisfaction). The study yielded a multiple linear regression equation of Y = 126.542 + 0.9862X1 + 1.0161X2 + 0.9993X3, indicating that all three variables have a positive relationship with customer satisfaction. However, the correlation coefficient of 0.0497 indicates a weak, negative relationship. The coefficient of determination of 0.247% reveals that only a small fraction of customer satisfaction is explained by the independent variables, while 99.753% is influenced by other factors. T-test results indicate that, individually, all three variables have a significant effect on customer satisfaction.
Analysis of the Implementation of the Zahir Accounting Application Version 6 for Compiling Financial Reports at Ibu Danis' Cake Shop Syifa Nur Rahmah; Rudeva Juniawaty; Deasy Nurmalasari F
Duconomics Sci-meet (Education & Economics Science Meet) Vol 4 (2024): Innovation in Education, Economics, Entrepreneurship, and Management to Support the En
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v4.9298

Abstract

The objective of this research is to implement the Zahir application for transaction processing and financial reporting at Toko Kue Ibu Danis. The data collection methods employed include observation, interviews, and a literature review, utilizing a qualitative descriptive approach. After analyzing and implementing both manual recording and the use of Zahir Accounting version 6, it is concluded that Toko Kue Ibu Danis still relies on manual data recording and processing; this results in recording errors and produces financial reports that lack completeness and accuracy.
Co-Authors Abdul Munir Askardiya Mirza Gayatri Iramdan Iramdan Juniawaty, Rudeva Meida Adelia Putri Muhammad Reyhan Syifa Nur Rahmah