Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH MAHASISWA AGROINFO GALUH
Belinda Putri Santosa
Universitas Singaperbangsa Karawang
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS NIAT BELI KONSUMEN TERHADAP PANGAN BERKELANJUTAN PADA RESTORAN BERKONSEP FARM TO TABLE Belinda Putri Santosa; Suhaeni Suhaeni; Indrajit Wicaksana
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 3 (2026): September 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i3.24295

Abstract

In consumer behavior studies, the Theory of Planned Behavior (TPB) has been widely used in analyzing consumer purchase intentions and behavior. The farm to table concept has been widely applied in the agricultural sector, its application in restaurants is a challenge in attracting consumer purchase intentions, as well as becoming a sustainable business idea. Mas Ihsan 4 Cikampek Restaurant is one of the simple restaurants that aims to provide food with a farm to table concept that prioritizes the use of local, fresh and premium food ingredients in Cikampek. This study aims to analyze the factors influencing consumer purchase intentions at the farm to table restaurant in Mas Ihsan 4 Cikampek. The method used is SEM-PLS analysis to determine the influence on consumer purchase intentions. The results showed that the attitude variable (X1) and perceived behavioral control (X3) had a positive and significant effect, while subjective norms (X2) had no effect and were not significant on consumer purchase intentions (Y).
Co-Authors Indrajit Wicaksana Suhaeni Suhaeni