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All Journal Hikmah Studies
Hanum Delfiwar
Universitas Islam Negeri Sjech M. Djamil Djambek
Religion Humanities Other

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Analisis Semiotika Pesan Dakwah Dalam Wardah Ramadhan Series “Ingat Setiap Niat” Pada Channel Youtube WardahBeauty Hanum Delfiwar; Asrul Harahap
Hikmah Studies : Journal of Religion, Narrative, and Thought Vol. 1 No. 2 (2026): June 2026
Publisher : Hikmah Studies : Journal of Religion, Narrative, and Thought

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Abstract

This study aims to analyze the Islamic preaching messages contained in Wardah Ramadhan Series Episode 1 “Ingat Setiap Niat” on the WardahBeauty Youtube channel through a semiotic approach. This study uses a qualitative research method with Ferdinand De Saussure’s semiotic analysis approach. The research data were obtained from scenes and dialogues contained in episode 1 “Ingat Setiap Niat”, then the data that has been obtained was analyzed based on Saussure’s thoughts consisting of signifiers and signifieds to reveal the Islamic preaching messages conveyed. The results show that Wardah Ramadhan Series episode 1 “Ingat Setiap Niat” contains various Islamic preaching messages that include Islamic preaching messages of faith, sharia, and moral which are packaged narratively and are relevant to everyday life. The presentasion of the storyline strengthens the delivery of Islamic values in a persuasive manner without seeming patronizing. This study provides an understanding of the use of digital media, especially audiovisual content on Youtube, as an effective means of Islamic preaching , while also enriching the study of Islamic preaching communication through a semiotic perspective in analyzing the representasion of Islamic messages in popular media.
Co-Authors Asrul Harahap