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All Journal Hikmah Studies
M. Fiqri Rahvi
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Religion Humanities Other

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Analisis Pesan Dakwah Dalam Podcast Escape Pada Channelyoutube Raymon Chin M. Fiqri Rahvi; Muhamad fajri
Hikmah Studies : Journal of Religion, Narrative, and Thought Vol. 1 No. 2 (2026): June 2026
Publisher : Hikmah Studies : Journal of Religion, Narrative, and Thought

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Abstract

Digital technology has shifted Islamic dakwah from face-to-face communication to digital platforms such as YouTube podcasts. This study examines dakwah messages in the Escape Podcast on Raymond Chin's YouTube channel, focusing on the episode "Agama Terbaik di Indonesia?! Escape 7 Final Episode (ft. Felix Siauw, Bintang Emon, Varen Ornela)," uploaded on March 7, 2025. Its novelty lies not in the dialogue format already common in dakwah podcasts but in the in depth analysis of how such dialogue constructs and classifies dakwah messages, an aspect still rarely explored academically. Using a qualitative descriptive approach and Krippendorff's content analysis (unitizing, sampling, recording/coding, reducing, inferring, narrating), messages were classified per Wahyu Ilahi's framework into aqidah, syariah, and akhlak. Eleven units were found: six aqidah, three syariah, and two akhlak. Aqidah's dominance reflects faith strengthening as the primary foundation, syariah messages were contextualized to social issues, and akhlak messages emphasized humility and sincere respect. The findings confirm dialogue-based digital podcasts as an effective dakwah medium for younger audiences.
Co-Authors Muhamad Fajri