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Pujingga Sonita Putri
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

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Tindakan Sosial Generasi Z dalam Mengakses Pesan Keagamaan Melalui Tiktok di Kecamatan Sangir Batang Hari Kabupaten Solok Selatan Pujingga Sonita Putri; Tyka Rahman
Hikmah Studies : Journal of Religion, Narrative, and Thought Vol. 1 No. 3 (2026): September 2026
Publisher : Hikmah Studies : Journal of Religion, Narrative, and Thought

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Abstract

The development of communication technology has transformed the dissemination of religious messages from conventional media to social media, particularly TikTok. Its accessibility, algorithm-driven content, and short visual format have increased Generation Z's exposure to religious content without actively seeking it. This study aims to examine Generation Z's understanding of religious messages on TikTok, analyze how they interpret these messages, and describe their influence on the religious perspectives and attitudes of Generation Z in Sangir Batang Hari District, South Solok Regency. This research employed a qualitative descriptive approach. Data were collected through non-participant observation, interviews, and documentation, then analyzed using the Miles and Huberman interactive model and validated through source triangulation. The findings indicate that Generation Z primarily uses TikTok for entertainment, causing exposure to religious content to occur mostly through the For You Page (FYP). Consequently, their understanding of religious messages tends to be brief and superficial. Religious content mainly serves as a reminder and source of additional knowledge rather than fostering deep internalization of religious values. Based on Max Weber's social action theory, participants' behavior is dominated by instrumental rational, affective, and traditional actions, while value-rational action remains relatively weak. The study concludes that TikTok functions primarily as an introductory medium for religious values rather than an effective platform for developing profound religious understanding.