<![CDATA[This study is motivated by the growing prominence of the concept of "self-love" in modern life a concept often narrowly interpreted as individualistic self-gratification. From a Quranic perspective, however, self-love is grounded in spirituality, as human beings are created in a state of nobility and entrusted with the responsibility of preserving and developing themselves. This research aims to analyze the concept of self-love in the Quran based on HAMKA’s interpretation in Tafsir Al-Azhar and to elucidate its relevance to modern human life. The study employs a library research method with a qualitative approach. Primary data sources consist of the Quran and Tafsir Al-Azhar, while secondary sources include relevant books, journals, theses, and scholarly works. Data were analyzed using content analysis techniques involving data reduction, data presentation, and conclusion drawing. The findings indicate that, from HAMKA’s perspective, self-love is neither excessive self-affection nor an ego-centric attitude; rather, it is the appreciation and preservation of the self as a being honored by Allah SWT. This concept is manifested through five key characteristics: al-karāmah (awareness of human nobility), ash-shiyānah (the effort to safeguard and protect oneself from ruin), al-‘izzah (maintaining personal honor and dignity), al-mas’ūliyyah (awareness of responsibility toward oneself and the divine trust), and al-mujāhadah (the endeavor to control base desires and uphold goodness). These five characteristics demonstrate that self-love in Tafsir Al-Azhar is grounded in tawhid (monotheism), akhlaq (moral character), responsibility, self-control, and steadfastness in doing good. In the context of modern life, HAMKA’s thought offers a normative-spiritual framework for viewing oneself with dignity, guarding against self-destructive behavior, building integrity, and navigating social pressures and the culture of image-making in a balanced manner. This relevance stems from a conceptual reading of HAMKA’s interpretation rather than from empirical findings regarding its impact on identity crises, low self-esteem, body shaming, social anxiety, or the culture of validation on social media. Thus, the concept of self-love found in Tafsir Al-Azhar provides a religious foundation for cultivating an individual who is balanced, virtuous, responsible, and capable of self-control]]>
