<![CDATA[The growth of e-commerce has driven shifts in trading patterns within traditional markets, as evidenced by the decline in revenue among traders at Nagari Ujung Gading Market between 2012 and 2021. This study aims to analyze the market's transformation process in the face of economic digitalization. It employs a historical method with a descriptive-qualitative approach, encompassing the stages of heuristics, source criticism, interpretation, and historiography. Data were gathered from nagari archives, government documents, and interviews with traders and market administrators. The findings reveal that the transformation unfolded in three phases. In the initial phase, trade remained entirely conventional, relying on face-to-face interaction. During the 2012–2017 period, social media began to be utilized as a supplementary communication tool without altering the fundamental structure of transactions. The 2018–2021 phase marked the most significant shift; accelerated digitalization deepened the decline in trader revenue—a trend further intensified by the COVID-19 pandemic, resulting in a revenue drop exceeding 70%. Traders responded in a limited capacity by leveraging social media and strengthening relationships with regular customers, thereby giving rise to a hybrid offline-online trading model. Socially, the market's function as a space for interaction diminished in intensity but did not disappear, sustained by relationships built on trust. Thus, this transformation does not signify the demise of the traditional market, but rather a shift in how the market fulfills its economic and social functions.]]>
