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All Journal Berajah Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Lanovia Amir, Firlie
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Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALYSIS OF THE RELATIONSHIP BETWEEN CHARACTERISTICS AND MOTIVATIONS OF FOREIGN TOURISTS ON THE DECISION TO STAY AT A HOTEL Sinaga, Firman; Riko Hendrajana, I Gusti Made; Lanovia Amir, Firlie; Adawiyah, Robiatul
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 10 (2024): OCTOBER
Publisher : Adisam Publisher

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Abstract

This study aims to analyze the relationship between the characteristics and motivations of foreign tourists with their decisions in choosing a hotel as a place to stay. The characteristics analyzed include age, gender, income, and cultural origin, while tourist motivations include recreational, business, health, and cultural purposes. This study uses a quantitative method with a survey approach, where data is collected from a number of foreign tourists who stay in various types of hotels. The interaction between tourist characteristics and motivations reveals that these factors do not work separately, but influence each other in the decision-making process. Hotels with relevant facilities and good reputations are more likely to be chosen by foreign tourists, especially if they have positive experiences or receive recommendations from third parties. This study concludes that a deep understanding of tourist characteristics and motivations is key for hotels to develop effective marketing strategies and more personalized services.
ENHANCING TOURISM AWARENESS IN JAKARTA THROUGH ETHNO-WELLNESS SPAS UTILIZING BIG DATA ANALYTICS Shanty Muni Parwati, Komang; Lanovia Amir, Firlie; Ayu Etsa Pracintya, Ida
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.388

Abstract

Various attractions, facilities, access, and community in a tourist destination are one of the tourist attractions that can be done. Another choice of tourist activities is the ethno-wellness spa which offers tourist activities by presenting ethnic uniqueness from every tribe in Indonesia in a spa nuance. The ethno-wellness spa is a tourist activity intended for tourists interested in having an experience of fitness tourism in the metropolitan city of Jakarta. This research aims to increase awareness of travel through ethno-wellness spas in metropolitan Jakarta. The type of research used in this study is qualitative descriptive, where data is taken and described qualitatively using Sugiono’s data triangulation analysis model in data processing. The instruments in this study used interview guides, documentation and collecting data from crowdsourcing. The participants in this study were spa therapists and visitors from five-star hotels in Jakarta. Visitors to five-star hotel spas in the metropolitan city of Jakarta began to know the existence of ethno-wellness spa activities as an alternative to other tourism through creative promotions from its stakeholders. This research contributes to stakeholders in ethno-wellness spa as a reference to maximize awareness of alternative travel activities in this field.
Co-Authors Ayu Etsa Pracintya, Ida Firman Sinaga Riko Hendrajana, I Gusti Made Robiatul Adawiyah Shanty Muni Parwati, Komang