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ANALYSIS OF THE RELATIONSHIP BETWEEN CHARACTERISTICS AND MOTIVATIONS OF FOREIGN TOURISTS ON THE DECISION TO STAY AT A HOTEL Sinaga, Firman; Riko Hendrajana, I Gusti Made; Lanovia Amir, Firlie; Adawiyah, Robiatul
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 10 (2024): OCTOBER
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the relationship between the characteristics and motivations of foreign tourists with their decisions in choosing a hotel as a place to stay. The characteristics analyzed include age, gender, income, and cultural origin, while tourist motivations include recreational, business, health, and cultural purposes. This study uses a quantitative method with a survey approach, where data is collected from a number of foreign tourists who stay in various types of hotels. The interaction between tourist characteristics and motivations reveals that these factors do not work separately, but influence each other in the decision-making process. Hotels with relevant facilities and good reputations are more likely to be chosen by foreign tourists, especially if they have positive experiences or receive recommendations from third parties. This study concludes that a deep understanding of tourist characteristics and motivations is key for hotels to develop effective marketing strategies and more personalized services.
ENHANCING TOURISM AWARENESS IN JAKARTA THROUGH ETHNO-WELLNESS SPAS UTILIZING BIG DATA ANALYTICS Shanty Muni Parwati, Komang; Lanovia Amir, Firlie; Ayu Etsa Pracintya, Ida
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.388

Abstract

Various attractions, facilities, access, and community in a tourist destination are one of the tourist attractions that can be done. Another choice of tourist activities is the ethno-wellness spa which offers tourist activities by presenting ethnic uniqueness from every tribe in Indonesia in a spa nuance. The ethno-wellness spa is a tourist activity intended for tourists interested in having an experience of fitness tourism in the metropolitan city of Jakarta. This research aims to increase awareness of travel through ethno-wellness spas in metropolitan Jakarta. The type of research used in this study is qualitative descriptive, where data is taken and described qualitatively using Sugiono’s data triangulation analysis model in data processing. The instruments in this study used interview guides, documentation and collecting data from crowdsourcing. The participants in this study were spa therapists and visitors from five-star hotels in Jakarta. Visitors to five-star hotel spas in the metropolitan city of Jakarta began to know the existence of ethno-wellness spa activities as an alternative to other tourism through creative promotions from its stakeholders. This research contributes to stakeholders in ethno-wellness spa as a reference to maximize awareness of alternative travel activities in this field.
ANALISIS 4A MOANA FISH EATRY CANGGU PADA ERA NEW NORMAL Kadek Arya Kusuma Yoga, I; Shanty Muni Parwati, Komang; Lanovia Amir, Firlie
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 1 No. 3 (2022)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v1i3.408

Abstract

Analisis 4A di restoran moana fish eatry canggu pada era new normal merupakan pembahsan pokok pada penelitian ini yang menjabarkan tentang atraksi, aksesbilitas, amenitas dan akseleri, adanya bahasan pokok dikarenakan adanya masalah yang ditemukan berupa kurang lahan parkir bagi wisatawan yang mengunakan transportasi roda 4, serta kurangya meja makan disaat kapasitas restoran penuh dikarenakan mengikuti arahan pemerintah pada masa new normal. Penelitian ini menggunakan konsep pariwisata serta teori- teori pendukung antara lain komponen 4A, konsep restoran, teori new normal. Tujuan dari penelitian ini mengetahui dan mengulas tentang komponen 4A di restoran Moana Fish Eatry Canggu. Penelitian ini mengunakan pendekatan kualitatif deskriptif. Data yang dikumpulkan dengan teknik observasi, wawancara dan dokumentasi. Hasil penelitian ini antar lain (1) Daya tarik dari Moana Fish Eatry adalah segi bangunan serta interior yang memiliki ciri khas yang berbeda dari restoran lainya, serta makanan polinesianya yang hanya satu-satunya di sepanjang jalan raya batu bolong, Desa Canggu. (2) Akses menuju ke moana fish eatry sangat baik dan mudah ditemukan oleh wisatawan dikarenakan berada di jalan utama Desa Canggu, serta adanya alamat moana fish eatry ini di google maps yang memudahkan wisatawan untuk mecari restoran ini. (3) Amenitas Moana Fish Eatry pada era new normal cukup baik dari segi fasilitas yang disedikan, namun masih di temukannya kenadal lahan parkir bagi wisatawan yang mengendarai kendaraan roda 4 dari segi fasilitas yang disedikan. Untuk fasilitas penangan pencegahan covid dan penerapan peraturan yang di sarankan pemerintah, serta keaman kawasan yang baik membuat wisatawan tidak khawatir jika berkunjung ke Moana Fish Eatry, Canggu. (4) Ancilary service Moana Fish Eatry sangat baik, dimana hal yang disuguhkan oleh menejemen Moana Fish Eatry membuat wisatawan nyaman dan akan bisa terus membuat wisatawan ingin berkunjung lagi untuk menikmati produk yang di jual dan menikmati pelayanan yang profesional. Simpulan dari penelitian ini adalah untuk menemukan 4A di Moana Fish Eatry pada era new normal. Hasil ini sesuai dengan teori yang dikaji.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PEMASARAN PRODUK TOUR AND TRAVEL DI DESA PINGE Made Ayu Juliantini, Ni; Rizky Mahendra, I Putu; Griselda Pangaribuan, Tasya; Made Riko Hendrajana, I Gusti; Lanovia Amir, Firlie
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 2 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i2.1290

Abstract

The tourism industry is one of the largest industries in the world, including Indonesia. So, it is said that this industry has considerable influence, so that it becomes an opportunity for business. Pinge Village is a small tourist village that is old enough to offer various tourist attractions jogging trekking, picking flowers, and planting rice. In addition, there are beautiful views, and a cool and beautiful atmosphere. This study aims to determine the influence of Instagram social media promotions on the decisions of tourists visiting Pinge Village. The method used in this research is qualitative method. The qualitative method is a method that observes directly, and this method produces a more comprehensive study of a phenomenon. The results of the study show that there is still a lack of marketing strategy through Instagram social media, a lack of the community's role in developing tour packages.