Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Bulletin of Scientific Contribution : Geology Jurnal Ilmu Komunikasi Andalan
Mustikaningsih, Marlina
Unknown Affiliation
Arts Humanities Civil Engineering, Building, Construction & Architecture Earth & Planetary Sciences Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Tantangan dan Peluang Dunia PR di Era Kecerdasan Buatan : Sebuah Tinjauan Literatur Mustikaningsih, Marlina; Fahrudin, Atef
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 1 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i1.10145

Abstract

This study focuses on the challenges and opportunities of implementing artificial intelligence (AI) in the field of Public Relations (PR). The main issues addressed are the lack of technical understanding among PR practitioners and the ethical and privacy concerns arising from AI usage. The purpose of this study is to analyze how AI can enhance operational efficiency and the effectiveness of communication strategies, as well as to identify new metrics introduced by AI. The method used is a literature review from various academic and industry sources, including scientific journals, books, industry reports, and online articles. Data analysis was conducted using a thematic analysis approach, where information from various sources was organized into key themes relevant to the research topic. The results indicate that AI offers significant potential in enhancing PR effectiveness through real-time sentiment analysis, digital content engagement rate, and predictive analytics. Case studies from companies like Apple, Coca-Cola, IBM, and Sephora illustrate how AI can be used to improve audience interaction, user engagement, and PR campaign ROI.
DESTINATION BRANDING KAWASAN WISATA CILETUH- PELABUHAN RATU SUKABUMI MELALUI GEOPARK Mustikaningsih, Marlina; Novianti, Evi; S, Diah Fatma
Bulletin of Scientific Contribution Vol 17, No 2 (2019): Bulletin of Scientific Contribution : GEOLOGY
Publisher : Fakultas Teknik Geologi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.285 KB) | DOI: 10.24198/bsc.v17i2.21779

Abstract

Ciletuh adalah sebuah daerah yang berada di pelosok Sukabumi berada di sepanjang pesisir pantai selatan –barat Sukabumi Jawa Barat. Ciletuh telah di resmikannya sebagai  kawasan Geopark   Ciletuh –Pelabuhan Ratu pada tanggal 17 April 2018  oleh UNESCO menjadi Ciletuh - Palabuhanratu UNESCO Global. Sejak itulah Ciletuh mulai dikenalkan sebagai sebuah kawasan geopark. “Destination Branding kawasan wisata Ciletuh-Sukabumi melalui Geopark”.  Membangun brand sebuah kawasan  wisata di wilayah  Suabumi melalui potensi yang dimiliki yaitu geopark, sehingga lebih terarah dan bermanfaat secara maksimal untuk keberlanjutan serta kemandirian sebuah komunitas masyarakat di kawasan wisata.
Co-Authors Evi Novianti Fahrudin, Atef S, Diah Fatma