Article Per Year (5 Year)
p-Index From 2021 - 2026
3.822
P-Index
This Author published in this journals
All Journal JIKE : Jurnal Ilmu Komunikasi Efek Mediakom : Jurnal Ilmu Komunikasi TheJournalish: Social and Government DEDIKASI PKM Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Electoral Governance : Jurnal Tata Kelola Pemilu Indonesia Syiar: Jurnal Komunikasi dan Penyiaran Islam Jurnal Multidisiplin Dehasen (MUDE) Jurnal Ilmu Komunikasi Andalan Jurnal Ilmiah Teknik Informatika dan Komunikasi BroadComm Journal of Communication Studies and Society Farmers: Journal of Community Services INTERACTION Communication Studies Journal JUSTICE: Journal of Social and Political Science CommLine INJECT Interdisciplinary Journal of Communication Jurnal Ilmu Komunikasi dan Bisnis Jurnal Komputer, Informasi dan Teknologi
Atef Fahrudin
Ilmu Komunikasi Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
EFEKTIVITAS VIDEO YOUTUBE “WONDERFUL INDONESIA: A VISUAL JOURNEY” SEBAGAI SARANA PROMOSI PARIWISATA INDONESIA Atef Fahrudin; Siti Karlinah; Herlina Agustin
Mediakom : Jurnal Ilmu Komunikasi Vol 4, No 1 (2020)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2020.v4i1.2492

Abstract

Industri pariwisata kini tengah dihadapkan dengan tantangan zaman dengan hadirnya konsep Tourism 4.0 yang mengharuskan Indonesia berbenah diri dalam menghadapi konsep tersebut. Lahirnya tren Tourism 4.0 telah mengubah keseluruhan siklus ekosistem kepariwisataan, termasuk menjadi penyebab bergesernya budaya siber wisatawan yang salah satu contohnya bisa dilihat pada perubahan proses pengambilan keputusan berwisata orang-orang di era ini, dimana orang-orang menjadikan media sosial sebagai sumber rujukan dalam menetapkan destinasi wisata mereka. Kolom komentar di YouTube kadang-kadang menjadi sebuah review bagi siapapun yang membacanya, dikarenakan orang-orang menuliskan pendapat ataupun pengalaman mereka terkait konten disana. Hal ini membuat YouTube memungkinakan untuk menjadi sarana promosi termasuk didalamnya promosi destinasi pariwisata. Penelitian ini di buat dengan tujuan untuk mencari tahu sejauh mana efektifitas video yang diunggah di YouTube sebagai sarana untuk mempromosikan destinasi pariwisata Indonesia.
Analisis Retorika Pidato Presiden Jokowi di Ibu Kota Nusantara (IKN) pada Kanal Youtube Official iNews Atef Fahrudin; Diding Bajuri; Syamsul Arif Billah
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 5 No. 2 (2022): Vol. 5 No. 2 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.851 KB)

Abstract

This research was made to analyze the rhetoric of President Jokowi's speech at the IKN on the iNews Official Youtube Channel. The method used in this study is descriptive qualitative through an interpretive paradigm. The data collection technique used is watch, listen and note. Then it is analyzed by interpreting Aristotle's rhetorical concept. The results of this study show that the speech delivered by President Jokowi belongs to the type of deliberative (political) rhetoric, namely rhetoric whose content is in the form of calls and prohibitions which are usually carried out by leaders such as the president or regional heads when setting policies and oriented to the future. These results are evidenced by the findings of 9 data related to the type of deliberative (political) rhetoric. The speech delivered by President Jokowi also fulfilled the elements of a rhetorical triangle. This is because based on the results of research on Jokowi's speech there is ethos (credibility), where Mr. Jokowi as the person delivering the speech has the status of president and forestry person, and contains elements of phatos (emotions) and logos (logical evidence) in it. President Jokowi's speech also fulfilled the five canons of rhetoric, namely five rhetorical principles: (1) inventio (invention); (2) disposition (arrangement); (3) elocutio (style); (4) actio (delivery) and memoria (memory). These results are evidenced by the findings of 25 data related to rhetorical principles.
MODELING MANAJEMEN INFORMASI DAN VERIFIKASI BERITA MENJELANG PEMILU DAN PEMILIHAN 2024: SEBUAH STUDI PRELIMINARY TENTANG UPAYA MENCEGAH BLACK CAMPAIGN DAN HOAX Atef Fahrudin; Syamsul Arif Billah
Bahasa Indonesia Vol 4 No 2 (2023): Electoral Governance: Jurnal Tata Kelola Pemilu Indonesia
Publisher : Komisi Pemilihan Umum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46874/tkp.v4i2.672

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengembangkan model manajemen informasi dan verifikasi berita yang efektif untuk mencegah penyebaran black campaign dan hoax menjelang Pemilu dan Pemilihan 2024. Penelitian ini menggunakan metode studi kepustakaan atau library research dan survei online terhadap responden yang terdiri dari masyarakat umum, jurnalis, dan pegiat media sosial. Data dianalisis secara deskriptif untuk menghasilkan analisis yang mendalam dan rekomendasi yang dapat dipertimbangkan. Hasil penelitian menunjukkan bahwa model manajemen informasi yang dikembangkan berdasarkan konsep Malak, yaitu acquiring, organizing, storing, dan using information ditambah dengan tahapan verifying sebelum organizing, dapat menjadi panduan dalam menyampaikan informasi yang benar dan terpercaya. Begitupun dengan teknik verifikasi berita yang dapat dilakukan dengan beberapa teknik, yaitu: check the source, check the fact, check the images, dan check the date dikembangkan menjadi model verifikasi berita sebagai panduan masyarakat dalam memilih informasi yang benar dan mampu mencegah penyebaran hoax atau black campaign menjelang Pemilu 2024. Edukasi dan pemahaman tentang media sosial dan platform digital perlu ditingkatkan agar masyarakat dapat menjadi lebih waspada dan bijak dalam menyebarkan informasi.
Pemanfaatan Media Sosial dalam Kampanye Politik Menjelang Pemilu 2024: Studi Kasus tentang Akun Media Sosial Partai Politik dan Politisi Deden Fahruji; Atef Fahrudin
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to uncover the use of social media by political parties and politicians leading up to the 2024 Elections using qualitative research methods and a case study approach. In the context of the evolving digital era, social media has become a primary tool in modern political campaigns. This study analyzes how major political parties and politicians utilize social media platforms such as Facebook, Twitter, Instagram, and TikTok to establish their presence, engage with voters, and promote their political messages. Through the collection and qualitative analysis of data, including social media content and observations, this research provides insights into the strategies of using social media in political campaigns and their impact on the democratic process. The research findings indicate that 18 National Political Parties and politicians who are potential presidential candidates in the 2024 Elections have actively utilized social media platforms like Facebook, Instagram, Twitter, and TikTok in their political campaigns. The Gerindra Party dominated in having the highest number of followers on Facebook, Instagram, and Twitter, while the Indonesian Democratic Party of Struggle (PDI Perjuangan) led in TikTok. Additionally, Prabowo Subianto had the most followers on Facebook, Ganjar Pranowo on Instagram, Anies Baswedan on Twitter, and Ganjar Pranowo maintained the lead on TikTok. These findings reflect the varying strategies employed by each candidate in using social media for their political communication in the lead-up to the 2024 Elections.
Tantangan dan Peluang Dunia PR di Era Kecerdasan Buatan : Sebuah Tinjauan Literatur Marlina Mustikaningsih; Atef Fahrudin
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 2 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on the challenges and opportunities of implementing artificial intelligence (AI) in the field of Public Relations (PR). The main issues addressed are the lack of technical understanding among PR practitioners and the ethical and privacy concerns arising from AI usage. The purpose of this study is to analyze how AI can enhance operational efficiency and the effectiveness of communication strategies, as well as to identify new metrics introduced by AI. The method used is a literature review from various academic and industry sources, including scientific journals, books, industry reports, and online articles. Data analysis was conducted using a thematic analysis approach, where information from various sources was organized into key themes relevant to the research topic. The results indicate that AI offers significant potential in enhancing PR effectiveness through real-time sentiment analysis, digital content engagement rate, and predictive analytics. Case studies from companies like Apple, Coca-Cola, IBM, and Sephora illustrate how AI can be used to improve audience interaction, user engagement, and PR campaign ROI.
SENTIMEN PENGGUNA X TERHADAP KEYWORD "PRABOWO GEMOY" SEBAGAI PERSONAL BRANDING PRABOWO PADA PEMILIHAN PRESIDEN 2024 Bajuri, Diding; Fahrudin, Atef; Nurmeilani, Cindy Alya
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the sentiment of X platform users towards the use of the keyword "Prabowo Gemoy" as a personal branding strategy for Prabowo Subianto in the context of the 2024 Presidential Election. By employing a mixed-method approach that combines qualitative and quantitative methods, this study explores public perceptions of Prabowo's efforts to build an image that is closer to young voters through the "Prabowo Gemoy" branding. Data were collected from the X platform using the keyword "Prabowo Gemoy" during the period of 01/12/2023 to 13/02/2024, resulting in 517 data points that were analyzed quantitatively to measure sentiment statistics and communication networks, as well as qualitatively through text analysis to understand the context behind the sentiments. The results of the sentiment analysis show a dominance of positive sentiment (65.38%), followed by neutral sentiment (22.05%), and negative sentiment (12.57%), indicating that the "Prabowo Gemoy" branding strategy has been well-received by most X platform users. Furthermore, the influencer analysis revealed key users who have significant influence in disseminating related content, while the word cloud visualization identified dominant keywords in the discussions. These findings provide valuable insights for Prabowo Subianto's campaign team to refine their branding strategy and content dissemination on social media in an effort to reach young voters.
Tantangan dan Peluang Dunia PR di Era Kecerdasan Buatan : Sebuah Tinjauan Literatur Mustikaningsih, Marlina; Fahrudin, Atef
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 1 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i1.10145

Abstract

This study focuses on the challenges and opportunities of implementing artificial intelligence (AI) in the field of Public Relations (PR). The main issues addressed are the lack of technical understanding among PR practitioners and the ethical and privacy concerns arising from AI usage. The purpose of this study is to analyze how AI can enhance operational efficiency and the effectiveness of communication strategies, as well as to identify new metrics introduced by AI. The method used is a literature review from various academic and industry sources, including scientific journals, books, industry reports, and online articles. Data analysis was conducted using a thematic analysis approach, where information from various sources was organized into key themes relevant to the research topic. The results indicate that AI offers significant potential in enhancing PR effectiveness through real-time sentiment analysis, digital content engagement rate, and predictive analytics. Case studies from companies like Apple, Coca-Cola, IBM, and Sephora illustrate how AI can be used to improve audience interaction, user engagement, and PR campaign ROI.
Sosialisasi Literasi Politik Bagi Siswa SMKN 1 Pangandaran Menjelang Pemilihan Kepala Daerah 2024 Fahrudin, Atef; Lisnarini, Naurah
Wahana Dedikasi: Jurnal PkM Ilmu Kependidikan Vol. 7 No. 2 (2024): Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/wdk.v7i2.17816

Abstract

The "Compact: Communication Impact" political literacy program was held to enhance the political awareness of 12th-grade students at SMKN 1 Pangandaran ahead of the 2024 Regional Election. Political literacy is crucial to fostering quality democratic participation, especially among youth. The program included Focus Group Discussions (FGDs), debates, expert sessions, and pre- and post-tests to measure outcomes. A total of 34 students participated, aiming to improve their ability to detect hoaxes, analyze political issues, and understand their role as first-time voters. Evaluation results showed a 6.05% increase in post-test scores, indicating improved political literacy. Students also shifted from apathetic to more critical and active political attitudes. This program successfully provided relevant political knowledge and practical skills, becoming a model for future youth political literacy initiatives.
Komunikasi Sosial EXO-L Indonesia di Akun X Nurhaipah, Titih; Fahrudin, Atef; Alfadhilah, Alaisya
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 2 (2024): Vol. 7 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i2.12303

Abstract

This research examines the social communication practices of bilingual members within the EXO-L fandom in Indonesia on the X platform (formerly Twitter), with a focus on the utilization of English slang words. Employing a qualitative research design through virtual ethnography, the study investigates three key objectives: self-concept construction, self-existence assertion, and the development of interpersonal relationships. The findings highlight that English slang words function as a linguistic medium for identity expression, social integration, and solidarity reinforcement. Members demonstrate adaptability in selecting between English slang and formal English to align with social norms while maintaining individual authenticity. The use of shared linguistic features and mutual interest in EXO as a K-Pop idol group facilitates accelerated relationship-building and deepened social bonds. This study provides theoretical contributions to the field of digital communication and popular culture studies, offering insights into the dynamics of virtual communities in a globalized digital era.
Peran AI dalam Transformasi Komunikasi: Peluang dan Tantangan Fahrudin, Atef; Nurhaipah, Titih; Sabda, Galang Ikhwan Aji
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 8 No. 1 (2025): Vol. 8 No. 1 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v8i1.12619

Abstract

The development of artificial intelligence (AI) has brought significant transformations in the field of communication. AI not only changes how information is delivered but also how human interactions occur, whether in interpersonal, organizational, or mass communication. This study aims to explore the role of AI in communication transformation by highlighting the challenges and innovations arising from the implementation of this technology. Through a literature review from various academic sources, this research identifies several key innovations, such as content automation, message personalization, and the use of chatbots in digital communication. However, ethical and technical challenges such as algorithmic bias, transparency, data privacy, and impacts on traditional jobs remain issues that need to be addressed. The study finds that while AI offers significant opportunities in enhancing communication efficiency and effectiveness, its sustainable implementation depends greatly on clear regulations, ethical awareness, and a balance between human and technological roles. This research provides insights for practitioners and academics to harness AI's potential while mitigating the risks arising during the communication transformation process.
Co-Authors Ade Nurhayati Kusumadewi Adi Junadi Ajeng Ayu Wulandari Ajeng Wulandari Alfadhilah, Alaisya Amna Mawardi Azizul Rahman Deden Fahruji Dewi, Gessan Kurnia Diding Bajuri Galang Ikhwan Aji Sabda Galang Ikhwan Aji Sabda Gilang Nurman Sonjaya Hanifa K. Syahida Herlina Agustin Junadi, Adi Marlina Mustikaningsih Mustikaningsih, Marlina Naurah Lisnarini Nurhaipah, Titih Nurhaipah, Titih Nurmeilani, Cindy Alya Rachmaniar Rachmaniar Rahayu, Hilda Sri Restu Syahmagun Suryadi Sabda, Galang Ikhwan Aji Siti Karlinah Suryadi, Restu Syahmagun Syaifuddin Syaifuddin Syamsul Arif Billah Teddy Maulana Hidayat Sudirman Tris Dina Susanti Umban Adi Jaya wulan, Ajeng Ayu Wulandari Wulandari, Ajeng Ayu Yustika Widyaningrum