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All Journal Media Wisata Jurnal Doktor Manajemen (JDM) Altasia : Jurnal Pariwisata Indonesia Jurnal Abdimas Pariwisata
Nugroho, Dhimas Setyo
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Media Wisata

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Analisis Kepuasan Wisatawan dengan Pendekatan Bauran Pemasaran di Desa Wisata Rumah Dhome Nugroho, Dhimas Setyo
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i2.313

Abstract

To be able to support the success of the tourist village destination, marketing activities can be done by using all marketing tools in the form of products, prices, locations, and promotions, which are often called the marketing mix to get tourist satisfaction so that it can result in long term prosperity. In this study, a closed questionnaire was given to tourists incidentally. Documentation and literature studies are carried out to support existing data. The data analysis technique uses multiple linear regression. The results showed that all marketing mix variables significantly influence tourist satisfaction both simultaneously and partially. In this study, the most influential variable in satisfaction is promotion.
Co-Authors Ani Wijayanti Emmita Devi Hari Putri Fiyan, Miftah Arif Herry Novrianda Indriyani, Nurnita M Fathurrahman Nurul Hakim Mayasari, Citra Unik Shar, Aan