ULFA, NUR MARIA
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PENGARUH CITRA MEREK DAN KUALITAS PRODUK SERTA HARGA TERHADAP KEPUTUSAN KONSUMEN MEMBELI AMPLANG BENGALON DI KOTA SANGATTA ULFA, NUR MARIA
EKONOMIA Vol 7, No 4 (2018)
Publisher : EKONOMIA

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Abstract

Branch image is a set of assotiation (perception) appears on costumers mind toward the brand, ussualy organized to a meaning. Quality means the appropriateness with the specification, phisics, producer and qualification. Price is goods value stated with money. Generally, price is the amount of all values exchanged by consumer for owning of using the goos and service. Purchasing desigion is on evaluation level, consumers set the brands in selected group and form purchasing value. The hypotehesis of the research is brand image product quality and price influence positively and significantly toward costumer decision making to buy Amplang Bengalon in Sangatta. The research is quantitative research, in which the data source shawed in number. In this research researcher destributes 75 questionnaires to costumers of Amplang Bengalon by using Acciental sampling, a method to examine sampling coaecudentaly, to whom the researcher meet coaccidently can be data used in for sampling, if he is appropriate to be data source and for 3 mounths researcher decides 75 respondents.Model of analysis used in this research is multiple regression model. The linear of regression result is Y = 0,449 + 0,317X1 + 0,314X2 + 0,311X3 + e.The result of anaylisis test t shows that there’s positive and significant influence among brand image, product quality and price toward the cunsumer decision to buy Amplang Bengalon
PENGARUH NHT BERBANTU MEDIA ULAR TANGGA UNTUK MENINGKATKAN MINAT BELAJAR Ulfa, Nur Maria; Damayani, Aries Tika; Rofian, Rofian
Jurnal Sinektik Vol 2, No 2 (2019): JURNAL SINEKTIK:DESEMBER-2019
Publisher : Elementary School Teacher and Education (PGSD), Faculty of Teacher Training and Education

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Abstract

This researched to determine and analyze the effect of the snake ladder media Numbered Head Together (NHT) learning model to increase the learning interest of Grade II students at SDN Menur Mranggen Demak. This type of research was quantitative in the form of Pre-Experimental Design with the type of One-Group Pretest-Posttest Design. Data obtained through observation, documentation, tests, questionnaires, and interviews. The background of this study is due to the lack of use of models and instructional media which results in less interesting learning and was an impact on students' interest in learning and student learning outcomes on Indonesian subjects. The results of the analysis of student learning interest questionnaire data showed that the average pretest was 57.88. After being treated with this learning model, the posttest mean increased to 71.70. While the analysis of student learning outcomes data obtained an average pretest value of 62.59 and the average posttest value of 79.62. The conclusion was that there is a significant influence on the snake ladder's Numbered Head Together (NHT) learning model to increase the interest in learning in class II SDN Menur Mranggen Demak.