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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Majalah Ekonomi Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Ekonomi, Bisnis dan Sosial
Soenarmi, Soenarmi
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Economics, Econometrics & Finance

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PENGARUH BRAND AWARENESS AND MEDIA ADVERTISING SEMEN GRESIK DALAM UPAYA MEWUJUDKAN SATISFACTION CUSTOMER DAN CUTOMER LOYALTY PT. SEMEN INDONESIA TBK - GRESIK kartika, chandra; Soenarmi, Soenarmi
Majalah Ekonomi Vol 21 No 2 Desember (2016)
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

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Abstract

Abstrak Penelitian ini bertujuan untuk memberikan perubahan paradigma pembisnis agar dapat mengembangkan Brand Awareness dan mengamati media advertising dalam upaya meningkatnya kepuasan dan timbulnya loyalitas pelanggan di Perusahaan Semen Gresik secara fenomenal sering kali turunnya tingkat kepuasan dan loyalitas pelanggan diakibatkan turunnya brand awarness pada produk Semen Indonesia dan Peneli mengambil sampel sebanyak 100 responden untuk dijadikan bahan penelitian agar dapat membantu perusahaan PT. Semen Indonesia lebih berkembang lagi. Penelitian ini menggunakan Path Analysis dan mengggunakan SAM Amous Ver.21 diharapkan dalam penelitian agar dapat menemukan permasalahan yang sangat krusual khususnya di bidang marketing dan dapat memberikan masukan kepada perusahaan Semen Indonesia. Dan berharap penelitian ini dapat membantu perusahaan meningkatkan kepuasan dan loyalitas serta dapat mempertahankan merek yang sudah melekat di benak konsumen. Kata Kunci : Brand Awareness, Media Advertising, Satisfication,Customer Loyalty Abstract This study aims to provide a paradigm shift pembisnis in order to develop brand awareness and observing media advertising in an effort increasing the satisfaction and the emergence of customer loyalty in the company Semen Gresik phenomenally often lower levels of customer satisfaction and loyalty due to the decline in brand awareness on products Cement Indonesia and research in taking a sample of 100 respondents to be used as research material to help companies PT . Semen Indonesia grow even more. This study used path analysis and use traditional SAM Ver.21 amous expected in research to find a very krusual problems , especially in the field of marketing and can provide input to the Indonesian cement company . And hopes that this research can help companies increase customer satisfaction and loyalty , and can maintain a brand that has been embedded in the minds of consumers . Key Word : Brand Awareness, Media Advertising, Satisfication,Customer Loyalty
PENGARUH JOB SATISFACTION DAN JOB INSECURITY TERHADAP TURNOVER INTENTION MELALUI WORK ENGAGEMENT Safrudin, Afif; Indrawati, Mei; Soenarmi, Soenarmi
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 03: Desember 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i03.659

Abstract

The purpose of this research is to describe and analyze the effect of job satisfaction and job insecurity on turnover intention through work engagement. This research is a quantitative research. The population in this study were employees of the Al-Fatimah Bojonegoro Modern Islamic Boarding School with a total of 120 people using a simple random sampling technique, a sample of 92 people was obtained which was calculated using the formula developed by Slovin with an error rate of 5%. Data collection techniques with questionnaires and documentation were then analyzed using Partial Least Square (PLS). The results of the study state that Job Satisfaction is in the very good category. While Job Insecurity, Work Engagement and Turnover Intention are in the good category. Job satisfaction has no significant effect on Work Engagement, Job Insecurity has a significant effect on Work Engagement, Job satisfaction and Work Engagement have a significant effect on Turnover Intention, Job Insecurity has no significant effect on Turnover Intention, Job satisfaction has no significant effect on Turnover Intention through Work Engagement. Job Insecurity has a significant effect on Turnover Intention through Work Engagement.
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI Putra, Ardi Pratama; Soenarmi, Soenarmi
Jurnal Ekonomi, Bisnis dan Social Vol 2 No 4 (2025): JEBS, Januari 2025
Publisher : Fakultas Ekonomi dan Bisnis Universita Wijaya Putra Surabaya

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, persepsi harga, dan kualitas pelayanan terhadap keputusan pembelian melalui minat beli sebagai variabel intervening pada pelanggan Toko plafon PVC Cipta Karya Indah Gresik. Penelitian ini menggunakan pendekatan kuantitatif dengn sumber data primer yang diperoleh dari penyebaran kuesioner penelitian. Teknik pengambilan sampel yaitu menggunakan teknik Accidental Sampling dengan jumlah sampel sebanyak 50 responden. Analisis yang dilakukan dalam penelitian ini meliputi analisis jalur menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa Citra Merek berpengaruh signifikan terhadap minat beli, Persepsi Harga berpengaruh signifikan terhadap Minat Beli, Kualitas Pelayanan tidak berpengaruh signifikan terhadap Minat Beli, Citra Merek berpengaruh signifikan terhadap Keputusan Pembelian, Persepsi Harga berpengaruh signifikan terhadap Keputusan Pembelian, Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian, Minat Beli berpengaruh signifikan terhadap Keputusan Pembelian, Citra Merek berpengaruh signifikan terhadap Keputusan Pembelian melalui Minat Beli, Persepsi Harga berpengaruh signifikan terhadap Keputusan Pembelian melalui Minat Beli, dan Kualitas Pelayanan tidak berpengaruh signifikan terhadap Keputusan Pembelian melalui Minat Beli.
The Influence of Referral Marketing and Customer Trust on Purchasing Decisions Through Customer Satisfaction at PT. Dharma Lautan Utama Surabaya Kartika, Chandra; Dandy, Firman; Soenarmi, Soenarmi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 2 (2024): March 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i2.2660

Abstract

Purpose: This research is entitled "The Influence of Referral Marketing and Customer Trust on Purchasing Decisions through Customer Satisfaction at PT. Dharma Lautan Utama Surabaya". The purpose of this study is to describe referral marketing, customer trust, purchase decisions and customer satisfaction in the company, as well as to determine and analyze the influence of referral marketing and customer trust on purchasing decisions both directly and through customer satisfaction. This research is an explanatory research with a quantitative approach. Design/Methodology/Approach: The population in this study is customers who are already customers of sea transportation companies and ferry crossings at PT. Dharma Lautan Utama Surabaya. The number of samples taken in this study was as many as 100 respondents from customers who had subscribed to the Marine Transportation Company and ferry crossings PT. Dharma Lautan Utama Surabaya is more than one year old and uses saturated sampling. Data collection was carried out using the questionnaire dissemination method. The variables studied in this study are purchasing decision as a dependent variable, referral marketing and customer trust as independent variables, and customer satisfaction as an intervening variable. The data analysis technique is SEM using Partical Least Square (PLS). Findings: The results of the analysis show that referral marketing has a positive and significant effect on customer satisfaction. Customer trust has a positive and significant effect on customer satisfaction. Referral marketing has a positive and significant influence on purchasing decisions. Customer trust has a positive and insignificant effect on purchasing decisions. Customer satisfaction has a positive and significant effect on purchasing decisions. Referral marketing has a positive and significant influence on purchasing decisions through customer satisfaction. Customer trust has a positive and significant influence on purchasing decisions through customer satisfaction. Paper Type: Research Paper
Co-Authors Chandra Kartika, Chandra Dandy, Firman Mei Indrawati, Mei Putra, Ardi Pratama Safrudin, Afif