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All Journal Agroindustrial Technology Journal Journal of Agri-Food Science and Technology (JAFoST)
Bachtiar, Wildan Fajar
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Industrial & Manufacturing Engineering

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Identification of Factors Affecting Consumers In Buying Local Chocolate Products Bachtiar, Wildan Fajar; Anoraga, Satria Bhirawa; Purwaditya, Anjar Kistia
Journal of Agri-Food Science and Technology Vol. 1 No. 2 (2020): August
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jafost.v1i2.2688

Abstract

Yogyakarta has become a potential market for culinary industries. One of the emerging products, which becomes a typical souvenir from Yogyakarta, is local chocolate products. Some of the local chocolate producers continue to grow through their uniqueness and different sales points. The objective of this study is to investigate factors affecting of consumer decision making in purchasing local chocolate as a souvenir. This study was conducted in September 2019 through primary data collection in Yogyakarta. This research study involves exploration of significant target consumers. The total sample of 31 respondents were collected by accidental sampling. The results indicate that consumers highlighted promotion as the most important marketing factor that influences the purchasing decision for local chocolate products. On the other hand, consumers show that the products' quality and store are more important than the prices. Premium quality products, attractive and economical packaging, and giving product samples, ranked as the top three influential promotion sub-factors related to local chocolate product selection. Consumers who have higher educational backgrounds will focus on quality. The price factor becomes the last consideration, which is the variable price versus the number of contents in one package.
Relegitimizing Halal Food and Beverage Violations: The Role of Brand Ethical Behavior and Perceived Brand Integrity: Relegitimizing Halal Food and Beverage Violations: The Role of Brand Ethical Behavior and Perceived Brand Integrity Bachtiar, Wildan Fajar
Agroindustrial Technology Journal Vol. 9 No. 1 (2025): Agroindustrial Technology Journal [ATJ]
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/atj.v9i1.13412

Abstract

This study investigates the relegitimization process for halal food and beverage brands following violations, emphasizing the roles of brand ethical behavior and perceived brand integrity. Using a systematic literature review of 40 relevant articles, the research highlights the challenges faced by brands in rebuilding consumer trust and ensuring compliance with Islamic dietary laws. The findings underscore that halal legitimacy extends beyond regulatory compliance, encompassing ethical transparency and adherence to religious principles, which are essential for consumer trust. The study proposes a conceptual framework illustrating how brand ethical behavior directly enhances halal legitimacy while being mediated by perceived brand integrity. This dual influence emphasizes the need for a holistic strategy, combining ethical actions with efforts to strengthen consumer perceptions of integrity. The insights presented contribute to understanding relegitimization in halal markets and provide actionable guidance for brands aiming to regain consumer confidence and maintain market competitiveness. Future research should empirically validate this framework and explore the cultural nuances influencing the relegitimization process. Keywords: Brand Ethical Behavior; Consumer trust; Halal Legitimacy Perceived Brand Integrity; Relegitimization
Co-Authors Anoraga, Satria Bhirawa Purwaditya, Anjar Kistia