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All Journal Agrointek Journal of Agri-Food Science and Technology (JAFoST)
Purwaditya, Anjar Kistia
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry

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Identification of Factors Affecting Consumers In Buying Local Chocolate Products Bachtiar, Wildan Fajar; Anoraga, Satria Bhirawa; Purwaditya, Anjar Kistia
Journal of Agri-Food Science and Technology Vol. 1 No. 2 (2020): August
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jafost.v1i2.2688

Abstract

Yogyakarta has become a potential market for culinary industries. One of the emerging products, which becomes a typical souvenir from Yogyakarta, is local chocolate products. Some of the local chocolate producers continue to grow through their uniqueness and different sales points. The objective of this study is to investigate factors affecting of consumer decision making in purchasing local chocolate as a souvenir. This study was conducted in September 2019 through primary data collection in Yogyakarta. This research study involves exploration of significant target consumers. The total sample of 31 respondents were collected by accidental sampling. The results indicate that consumers highlighted promotion as the most important marketing factor that influences the purchasing decision for local chocolate products. On the other hand, consumers show that the products' quality and store are more important than the prices. Premium quality products, attractive and economical packaging, and giving product samples, ranked as the top three influential promotion sub-factors related to local chocolate product selection. Consumers who have higher educational backgrounds will focus on quality. The price factor becomes the last consideration, which is the variable price versus the number of contents in one package.
Feasibility Study of Black Garlic's Home Industry in Ngestiharjo Village Purwaditya, Anjar Kistia; Muliana, Noor Aulia Asrul; Shahrul, Reza Ulfi; Anoraga, Satria Bhirawa
Journal of Agri-Food Science and Technology Vol. 2 No. 1 (2021): February
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.414 KB) | DOI: 10.12928/jafost.v2i1.3880

Abstract

Garlic production in Indonesia is quite large. So far, we have known that many garlic are sold raw without being processed. But lately garlic is widely developed processing garlic into other products like black garlic that being produced by Mrs. Vetie Kusumaningsari, S.E. in Yogyakarta. The objective of this study is to analyze the feasibility of Black Garlic's Home Industry. The method being used in this study are break even point (BEP), net present value (NPV), benefit/cost (B/C) ratio, and payback period to analyze the data being collected. The result of this study indicates that BEP can be reached 334 cups product, with 7% of interest NPV indicate positive at Rp 10.713.817,8, B/C ratio was at 0,7 and payback period (PP) at 0,045 year. In conclusion regarding to the study, black garlic's home industry feasible to run and develop.
Peningkatan ketahanan rantai pasok AMDK pada level UMKM dengan pendekatan house of risk di CV. XYZ Widodo, Kuncoro Harto; Purwaditya, Anjar Kistia; Shafara, Rahmalia Destianti; Mutawally, Taqiyyah Haidar
AGROINTEK Vol 19, No 4 (2025)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v19i4.28232

Abstract

The global Bottled Drinking Water (AMDK) industry, including in Indonesia, is projected to experience significant growth, with estimates exceeding 500 billion USD by 2030. In the Special Region of Yogyakarta (DIY), small and medium enterprises (SMEs), as a vital part of the local economy, have begun capitalizing on this opportunity. However, SMEs in the bottled drinking water sector face various risks, such as supply sustainability, product quality, timeliness of delivery, and fluctuations in consumer purchasing power. Addressing these risks requires effective supply chain risk management strategies. Therefore, this study aims to identify problems and develop supply chain risk management strategies using the House of Risk (HOR) method to enhance the operational resilience of SMEs. The analysis using House of Risk identified 12 risk events and 12 risk agents within bottled drinking water SMEs in the Special Region of Yogyakarta. The priority risk agent for immediate mitigation is A10, with an Agregate Risk Potential (ARPj) of 6030. To address this risk agent, the recommended priority preventive actrion is increasing the number of delivery fleets (PA2). This recommendation was made due to its impact to the bottled drinking water in small and medium enterprises level.
Co-Authors Anoraga, Satria Bhirawa Bachtiar, Wildan Fajar Kuncoro Harto Widodo Muliana, Noor Aulia Asrul Mutawally, Taqiyyah Haidar Shafara, Rahmalia Destianti Shahrul, Reza Ulfi