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All Journal CommIT (Communication & Information Technology) Proceeding of the Electrical Engineering Computer Science and Informatics Jurnal Sistem Informasi

Azzahro, Fatimah

Faculty Of Computer Science Universitas Indonesia

Author-ID : 1175500

Computer Science & IT Electrical & Electronics Engineering

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The Resistance to Adopting Online Marketplace: The Influence of Perceived Risk and Behavioral Control of Small and Medium Enterprises in Indonesia Dwipuspa Ramadhanti Santoso; Putu Wuri Handayani; Fatimah Azzahro
CommIT (Communication and Information Technology) Journal Vol. 16 No. 1 (2022): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v16i1.7858

To date, the number of e-commerce applications in Indonesia keeps increasing. However, the adoption rate amongst Small and Medium Enterprises (SMEs) is still around 13%. Thus, the research aims to analyze the factors that affect small and medium enterprises’ resistance to adopting online marketplaces in Indonesia by applying the technological-organizationalenvironmental framework, the diffusion of innovations theory, and the innovation resistance model. The respondents are 356 owners of SMEs in Indonesia who have sold their products online through social media or marketplace. The research applies a quantitative approach using an online questionnaire and interview. Then, the covariance-based structural equation modeling method is applied to analyze the data. In addition, the research interviews five SME representatives to gain further understanding and information for the rejected hypothesis. The results show that perceived complexity, owners’ self-efficacy, and enabling conditions are proven to affect perceived behavioral control. Perceived complexity is also shown to affect perceived risk. On the other hand, government support does not affect perceived behavioral control. It is also found that perceived risk and behavioral control affect resistance to adopting online marketplaces. The findings provide recommendations to overcome this situation, such as the simplification of online marketplace features for sellers and improvements in the digital literacy of the owners of SMEs.

Success Factors of Human Resource Information System Implementation: A Case of Ministry of State-owned Enterprise Wita Puspitarini; Putu Wuri Handayani; Ave Adriana Pinem; Fatimah Azzahro
Proceeding of the Electrical Engineering Computer Science and Informatics Vol 5: EECSI 2018
Publisher : IAES Indonesia Section

This study aims to analyze factors influencing the successful implementation of Human Resources Information System (HRIS) at the Ministry of State-Owned Enterprises (MSOE). There are 22 factors influence the success of HRIS implementation that are categorized into 4 dimensions, namely human, organization, technology and environment based on DeLone & McLean information system success model, HOT (human-organization-technology) fit model and TOE (technology-organization-environment). This research use quantitative method approach and data collection is gathered using questionnaire. Method of data analysis using Entropy method to calculate the weight of success factors and dimensions, and rank factors and dimensions. There are 99 respondents of the HRIS users provided data through the questionnaires distributed to them. This study shows that the dimensions influencing the success of HRIS implementation at the MSOE in priority order are technology, human, environment and organization. In addition, there are 5 factors selected with the highest weights namely information quality, service quality, top management support, system quality and social influence.

Factors Affecting Users' Purchase Intention and Attitudes towards Mobile Advertising Clarita Nainggolan; Fatimah Azzahro; Putu Wuri Handayani
Proceeding of the Electrical Engineering Computer Science and Informatics Vol 5: EECSI 2018
Publisher : IAES Indonesia Section

The growing number of mobile users encourages companies to take advantage of these opportunities to improve their marketing strategy. One of the marketing strategies that can be done through mobile devices is mobile advertising. However, the problem is that many users still consider mobile advertising as spam and many companies do not know how to start mobile advertising. While to start mobile advertising, must first understand the attitude of mobile users themselves. Therefore, this study aims to analyze the factors that can affecting Tokopedia application user's attitude to mobile advertising seen from affective and cognitive side. Additionally, this study aims to analyze the impact of mobile advertising on purchase intention of users to purchase products or services offered through mobile advertising. This research uses quantitative approach which is done by collecting respond from 565 Tokopedia application user's. The data is then analyzed using CB-SEM method using AMOS 21. Based on the results of analysis, the writers found that perceived ease of use, perceived usefulness, positive emotions, and negative emotions affect the user's attitude towards mobile advertising. Next, attitude also has an effect on user's purchase intention on advertised products or services.

The Effects of Perceived Justice and Emotions on Service Recovery Satisfaction on Indonesian Ecommerce Customers Fatimah Azzahro; Putu Wuri Handayani; Sandya Sekar Murti; Satrio Baskoro Yudhoatmojo
Jurnal Sistem Informasi Vol. 16 No. 1 (2020): Jurnal Sistem Informasi (Journal of Information System)
Publisher : Faculty of Computer Science Universitas Indonesia

This study aims to analyze the effects of justice theory and emotions on service recovery satisfaction of Indonesian e-commerce customers. The factors used in this study are distributive justice, procedural justice, interactional justice, as cognitive aspect. Positive emotions and negative emotions are the factors used as affective aspect. This study used quantitative approach in the form of online survey. The total amount of data used in this study are 601 data. The respondents are Indonesian B2C or C2C e-commerce customer who filed a complaint directly to the B2C or C2C e-commerce at least once and receives a response at least once. Covariance-based structural equation modelling is used to analyze the data. The analysis results show that distributive justice, procedural justice, interactional justice, and positive emotions affect service recovery satisfaction. The results of this study can help Indonesian B2C & C2C e-commerce to understand service recovery from the perspective of customers, so satisfactory service recovery can be implemented.

Users’ Intention to Use Mobile Health Applications for Personal Health Tracking Galuh Octavia Chrisdianti; Putu Wuri Handayani; Fatimah Azzahro; Satrio Baskoro Yudhoatmojo
Jurnal Sistem Informasi Vol. 19 No. 1 (2023): Jurnal Sistem Informasi (Journal of Information System)
Publisher : Faculty of Computer Science Universitas Indonesia

This study aimed to analyze factors influencing the intention to use mobile health applications for personal health tracking (PHT). The respondents were 516 individuals who had used a PHT application, such as Samsung Health, iOS Health, or MiFit. Data processing was done via using partial least squares–structural equation modeling (PLS-SEM). This study uncovered factors that can affect intention to use PHT applications, including perceived usefulness, social influence, facilitating conditions, hedonic motivation, habits, performance risk, and self-health awareness. It was found that perceived ease of use and self-reported health condition do not affect the intention to use PHT applications. This study can provide guidance on PHT application service providers for ensuring data accuracy, increasing user satisfaction when using the applications, and preventing privacy violation.

Co-Authors Clarita Nainggolan Dwipuspa Ramadhanti Santoso Galuh Octavia Chrisdianti Handayani, Putu Wuri Nainggolan, Clarita Pinem, Ave Adriana Sandya Sekar Murti Satrio Baskoro Yudhoatmojo Wita Puspitarini

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