Azzahro, Fatimah
Faculty Of Computer Science Universitas Indonesia

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Journal : proceeding of the electrical engineering computer science and informatics

Success Factors of Human Resource Information System Implementation: A Case of Ministry of State-owned Enterprise Wita Puspitarini; Putu Wuri Handayani; Ave Adriana Pinem; Fatimah Azzahro
Proceeding of the Electrical Engineering Computer Science and Informatics Vol 5: EECSI 2018
Publisher : IAES Indonesia Section

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.001 KB) | DOI: 10.11591/eecsi.v5.1628

Abstract

This study aims to analyze factors influencing the successful implementation of Human Resources Information System (HRIS) at the Ministry of State-Owned Enterprises (MSOE). There are 22 factors influence the success of HRIS implementation that are categorized into 4 dimensions, namely human, organization, technology and environment based on DeLone & McLean information system success model, HOT (human-organization-technology) fit model and TOE (technology-organization-environment). This research use quantitative method approach and data collection is gathered using questionnaire. Method of data analysis using Entropy method to calculate the weight of success factors and dimensions, and rank factors and dimensions. There are 99 respondents of the HRIS users provided data through the questionnaires distributed to them. This study shows that the dimensions influencing the success of HRIS implementation at the MSOE in priority order are technology, human, environment and organization. In addition, there are 5 factors selected with the highest weights namely information quality, service quality, top management support, system quality and social influence.
Factors Affecting Users' Purchase Intention and Attitudes towards Mobile Advertising Clarita Nainggolan; Fatimah Azzahro; Putu Wuri Handayani
Proceeding of the Electrical Engineering Computer Science and Informatics Vol 5: EECSI 2018
Publisher : IAES Indonesia Section

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.77 KB) | DOI: 10.11591/eecsi.v5.1632

Abstract

The growing number of mobile users encourages companies to take advantage of these opportunities to improve their marketing strategy. One of the marketing strategies that can be done through mobile devices is mobile advertising. However, the problem is that many users still consider mobile advertising as spam and many companies do not know how to start mobile advertising. While to start mobile advertising, must first understand the attitude of mobile users themselves. Therefore, this study aims to analyze the factors that can affecting Tokopedia application user's attitude to mobile advertising seen from affective and cognitive side. Additionally, this study aims to analyze the impact of mobile advertising on purchase intention of users to purchase products or services offered through mobile advertising. This research uses quantitative approach which is done by collecting respond from 565 Tokopedia application user's. The data is then analyzed using CB-SEM method using AMOS 21. Based on the results of analysis, the writers found that perceived ease of use, perceived usefulness, positive emotions, and negative emotions affect the user's attitude towards mobile advertising. Next, attitude also has an effect on user's purchase intention on advertised products or services.