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All Journal Jurnal Mantik Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Moneter : Jurnal Keuangan dan Perbankan Jurnal Manajemen Dayasaing Technology, Business and Entrepreneurship
Yutika, Fitri
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The Role of Knowledge Management in Enhancing Digital Capability and Driving Innovation in SMEs Yutika, Fitri
Jurnal Manajemen Dayasaing Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i1.6203

Abstract

The adaptability of SMEs to new technologies is essential for their success in an increasingly competitive market environment. Leveraging digital technology to improve business performance requires strong digital capabilities. Effective knowledge management allows SMEs to enhance their digital capabilities, which not only boosts operational efficiency but also fosters market-relevant innovation. This study explores the role of Knowledge Management in fostering Digital Capability and promoting Digital Innovation among Small and Medium-sized Enterprises in West Kalimantan. Using Structural Equation Modeling, data were collected from 102 SMEs through questionnaires. The findings reveal that Knowledge Management significantly influences Digital Capability and Digital Innovation, with path coefficients of 0.932 and 0.949 and t-statistics of 88.110 and 165.798, respectively. This demonstrates that effective knowledge management can markedly enhance digital capabilities and innovation in SMEs, thereby improving their performance. The study offers valuable insights for policymakers and business leaders. By demonstrating the critical role of Knowledge Management in driving digital transformation, the research provides actionable recommendations for SMEs to invest in Knowledge Management Systems and practices, thereby improving operational efficiency, competitiveness, and adaptability to market changes.
Analysis Of Consumer Repurchase Intention On Shopee E-Commerce Using The TAM Approach: Consumer Satisfaction As A Mediator Forever, Febiwenesya; Yutika, Fitri
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

During the COVID-19 pandemic, people changed their shopping patterns to meet daily needs. One of the changes is the increase in online shopping. Both society and the business world have increasingly adapted to many changes in the post-pandemic period. Various online shopping sites have emerged, including several e-commerce platforms widely used by Indonesian society. The purpose of this research is to examine the influence of perceived ease of use and perceived usefulness on repurchase intention on the e-commerce platform Shopee in Pontianak through the mediating role of customer satisfaction. This research employs a quantitative method, with data collected through online questionnaires using Google Forms. The population of this study consists of consumers who have made online purchases via the Shopee e-commerce platform. The sampling technique used is purposive sampling, and 148 respondents were obtained. Data analysis was performed using partial least squares structural equation modeling (PLS-SEM) with the tool SmartPLS 3.0. The results of this study show that there is an influence of perceived ease of use and perceived usefulness on customer satisfaction, each with values of 0.025 and 0.000, indicating significance. Additionally, there is a mediating role of customer satisfaction in the relationship between perceived usefulness and repurchase intention, with a p-value of 0.000.
Adopsi Aplikasi Gobiz pada Pelaku UMKM Makanan dan Minuman di Pontianak Yutika, Fitri
Technology, Business and Entrepreneurship Vol. 1 No. 1 (2023): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v1i1.2

Abstract

Penelitian ini bertujuan untuk mengkaji adopsi aplikasi GoBiz pada pelaku UMKM di industri makanan dan minuman. Fokus penelitian ini adalah menggunakan teori UTAUT yang telah dimodifikasi untuk menganalisis faktor-faktor yang berpengaruh terhadap Adoption of GoBiz serta mengidentifikasi faktor yang paling signifikan dalam mempengaruhi perilaku adopsi aplikasi ini. Metode penelitian yang digunakan adalah survei dengan menggunakan kuesioner sebagai instrumen pengumpulan data. Sampel penelitian terdiri dari 60 responden yang merupakan pelaku UMKM makanan dan minuman di Kota Pontianak. Data yang terkumpul dianalisis menggunakan metode analisis Structural Equation Modeling. Hasil analisis menunjukkan bahwa Performance Expectancy, Perceived Technology Security, dan Price Value secara signifikan berpengaruh terhadap Adoption of GoBiz. Namun, terdapat hubungan yang berlawanan arah antara Perceived Technology Security dan Adoption of GoBiz, di mana semakin rendah pemahaman pelaku UMKM tentang keamanan teknologi, semakin tinggi adopsi aplikasi GoBiz. Variabel yang paling signifikan dalam mempengaruhi Adoption of GoBiz pada pelaku UMKM makanan dan minuman di Pontianak adalah Performance Expectancy dan Price Value. Kedua variabel ini memiliki pengaruh positif yang signifikan terhadap adopsi aplikasi GoBiz. Sementara itu variabel dalam UTAUT2 lainnya seperti Facilitating Condition dan Social Influence tidak ditemukan pengaruh yang signifikan pada perilaku adopsi aplikasi Gobiz. Penelitian ini memberikan kontribusi penting dalam pemahaman faktor-faktor yang mempengaruhi adopsi aplikasi GoBiz di kalangan pelaku UMKM makanan dan minuman di Pontianak.
ENHANCING MSME MARKETING PERFORMANCE THROUGH KNOWLEDGE MANAGEMENT: DIGITAL CAPABILITY AND DIGITAL INNOVATION AS MEDIATING VARIABLES Yutika, Fitri; Forever, Febiwenesya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2367

Abstract

This study examines the impact of Knowledge Management (KM) on Marketing Performance in Micro, Small, and Medium Enterprises (MSMEs), with Digital Capability and Digital Innovation as mediating variables. A quantitative approach was employed, analyzing data from 150 MSMEs in West Kalimantan using Structural Equation Modeling (SEM) with SmartPLS software. The findings reveal that KM significantly influences Marketing Performance both directly and indirectly through Digital Innovation, which acts as a partial mediator. Conversely, Digital Capability does not significantly mediate the relationship between KM and Marketing Performance, indicating its limited role without effective integration into marketing strategies. The results underscore the crucial role of Digital Innovation in enhancing Marketing Performance, suggesting that MSMEs should prioritize innovation-driven strategies supported by robust KM practices. To achieve optimal outcomes, MSMEs are advised to integrate KM with a strong focus on Digital Innovation while improving the application of Digital Capability within their marketing frameworks. These insights provide valuable implications for managerial and policy-level interventions to bolster MSME competitiveness in the digital era.
Influence of Café Atmosphere, Lifestyle, and Brand Image on Purchasing Decisions Forever, Febiwenesya; Yutika, Fitri
Moneter: Jurnal Keuangan dan Perbankan Vol. 13 No. 2 (2025): JULI
Publisher : Universitas Ibn Khladun Bogor

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Abstract

The phenomenon of the rapid proliferation of cafés today reflects that spending time at cafés has become a part of Generation Z’s lifestyle. Consequently, coffee shops are no longer just selling coffee products but are also offering an atmosphere or ambiance as part of the overall customer experience. This study examines and analyzes the influence of store atmosphere in cafés, lifestyle, and brand image on purchasing decisions through the mediating role of service quality among coffee shop visitors. The research employs a quantitative approach, with data collected through an online questionnaire distributed via Google Forms. The population of this study consists of Generation Z individuals aged 17 to 28 years who have previously dined in at a coffee shop. The sampling technique used is purposive sampling, resulting in a total of 110 respondents. Data analysis was conducted using the partial least squares structural equation modeling (PLS-SEM) approach with the assistance of SmartPLS 3.0. The results of this study indicate that store atmosphere in cafés has a positive and significant influence on service quality. This implies that the more comfortable the atmosphere of a café, the better the perceived quality of service. However, store atmosphere in cafés does not have a significant influence on purchasing decisions. Furthermore, service quality, as a mediating variable, does not have a significant effect on purchasing decisions. Therefore, it is recommended that future research consider additional or alternative mediating variables that were not examined in this study or focus more narrowly on a specific coffee shop that adheres to consistent service standards.
The role of the S-O-R model in explaining impulsive buying in social commerce in Indonesia Yutika, Fitri; Purnama, Doni
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6496

Abstract

The swift rise of social commerce in Indonesia, particularly through video-centric features like TikTok Shop and Shopee Video, has significantly transformed consumer behavior and increased impulsive buying. This study aims to examine how short video attractiveness and shopping convenience (stimuli) affect perceived usefulness (organism) and lead to impulsive buying (response) using the Stimulus-Organism-Response (S-O-R) framework. The research contributes by providing new insights into the psychological mechanisms that drive impulsive behavior in Indonesia's growing social commerce sector. A quantitative approach was applied, involving a survey of 101 social commerce users familiar with short video shopping cart features. Path analysis was used to test the proposed relationships. The results reveal that both short video attractiveness and shopping convenience significantly increase perceived usefulness. In turn, perceived usefulness strongly influences impulsive buying. Additionally, both stimuli were found to have direct effects on impulsive buying. Perceived usefulness acts as a partial mediator, explaining a meaningful portion of the influence of the stimuli on the buying response. These findings highlight that engaging content and seamless shopping experiences are key factors in encouraging impulsive behavior in Indonesia’s social commerce environment. This study offers practical guidance for marketers and platform designers aiming to boost consumer engagement and digital sales.
Co-Authors Forever, Febiwenesya Purnama, Doni