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Pratiwi, Dewi Ayu
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Humanities Civil Engineering, Building, Construction & Architecture Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice

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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PROSES KEPUTUSAN PEMBELIAN: FENOMENA KUE ARTIS RORU CAKE Pratiwi, Dewi Ayu; Tjahjaningsih, Endang; Hayuningtias, Kristina Anindita
Proceeding SENDI_U 2019: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.267 KB)

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, citra merek, persepsi harga dan electronic word of mouth terhadap proses keputusan pembelian konsumen Semarang Roru Cake.Metode pengambilan sampel menggunakanpurposive sampling dan jumlah sampel yang diolah menjadi data penelitian sebanyak 97 responden. Data dianalisis dengan menggunakan model regresi linier berganda.Hasil penelitian ini menunjukkan bahwa secara parsial,kualitas produk berpengaruh positif dan signifikan terhadap proses keputusan pembelian, citra merek berpengaruh positif dan signifikan terhadap proses keputusan, persepsi harga berpengaruh positif dan signifikan terhadap proses keputusan pembelian dan electronic word of mouth berpengaruh positif dan signifikan terhadap proses keputusan pembelian. Kata Kunci: Kualitas produk, citra merek, persepsi harga, electronic word of mouth, proses keputusan pembelian
The Effect of Technical Quality, Functional Quality, and Hospital Image on Patient Satisfaction Mediated by Patient Experience: A Study of Periodontics Specialist Services at RSGMP Unsoed Pratiwi, Dewi Ayu; Suliyanto, Suliyanto
Jurnal Sosial Teknologi Vol. 6 No. 3 (2026): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v6i3.32722

Abstract

This study aims to analyse the effect of technical quality, functional quality, and hospital image on patient satisfaction, with patient experience as a mediating variable, in periodontics specialist services at RSGMP Unsoed. The study employs a quantitative approach using a survey method. The research population comprises all patients who have received periodontics specialist services, with a purposive sampling technique yielding a total of 120 respondents. Data collection was conducted using a structured questionnaire based on indicators of technical quality, functional quality, hospital image, patient experience, and patient satisfaction. Data were analysed using the Partial Least Squares–Structural Equation Modelling (PLS-SEM) method with the aid of SmartPLS software to test both the measurement model and the structural model. The results indicate that technical quality, functional quality, and hospital image each have a positive and significant effect on patient experience. Furthermore, patient experience has a positive and significant effect on patient satisfaction. The mediation test results demonstrate that patient experience significantly mediates the effect of technical quality, functional quality, and hospital image on patient satisfaction. These findings confirm that patient satisfaction is not solely determined by clinical outcomes, but also by the patient experience throughout the service process. Therefore, hospitals need to enhance the technical and functional quality of their services and maintain a consistent hospital image in order to cultivate a positive patient experience and continuously improve patient satisfaction.
Co-Authors Endang Tjahjaningsih Hayuningtias, Kristina Anindita Suliyanto Suliyanto