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All Journal Jurnal Akuntansi dan Ekonomika Wacana Publik
Budiharto, Agus
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Economics, Econometrics & Finance Social Sciences

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MANAJEMEN PENGENDALIAN DAN KEPEMIMPINAN PEREMPUAN Lestari, Norma Mugi; Budiharto, Agus
Wacana Publik Vol 12, No 01 (2018): Jurnal Wacana Publik, Juni 2018
Publisher : STISIPOL Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.869 KB)

Abstract

Salah satu dampak positif dari perhatian khusus terhadap perempuan yaitu meluasnya sektor aktivitas perempuan ke dalam dunia politik. Tulisan ini bermaksud mendeskripsikan manajemen pengendalian dan kepemimpinan perempuan di Bidang Kesejahteraan Rakyat Kantor Kecamatan Trimurjo, Kabupaten Lampung Tengah. Menggunakan pendekatan penelitian kualitatif deskriptif, penelitian ini menyimpulkan pemimpin perempuan telah memiliki standar atau sasaran dan target yang harus dicapai dalam menjalankan fungsi manajemen dengan cara melakukan rapat agar bawahan mengetahui target apa saja yang akan dicapai.
Preferensi Konsumen dan Pengembangan Strategis Pasar Ayam Beku di Sumatera Barat: Pendekatan SWOT - QSPM Budiharto, Agus; Hellyward, James; Madarista, Fuad; Putri, Budi Rahayu Tanama
Akuntansi & Ekonomika Vol 16 No 1 (2026): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v16i1.11576

Abstract

The transformation of modern food systems has increased public awareness of food safety, quality, and hygiene, including the consumption of animal protein such as chicken. However, the frozen chicken market share in West Sumatra remains relatively low due to strong preferences for fresh chicken, quality perceptions, cultural factors, and limited cold chain infrastructure. This study aims to analyze consumer preferences, identify internal and external factors, and formulate development strategies for the frozen chicken market. This research applies a qualitative approach through observation and in-depth interviews with academics, distributors, Horeca actors, frozen food retailers, and consumers in Padang and Bukittinggi. The data were analyzed using SWOT, IFE, EFE, IE Matrix, and QSPM. The results show an IFE score of 2.83 and an EFE score of 2.77, placing the sector in quadrant V. The main strategy is market penetration and consumer education. 
Co-Authors Budi Rahayu Tanama Putri James Hellyward Lestari, Norma Mugi Madarista, Fuad