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All Journal Jurnal Manajemen Bisnis dan Organisasi International Journal of Economics (IJEC)
Naihati, Elfrida Desiderata
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of The Presence of the University of Timor on the Economy of Local Communities in North Central Timor District Pangastuti, Margareta Diana; Naihati, Elfrida Desiderata
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.785

Abstract

In the last decade, the North Central Timor Regency in East Nusa Tenggara Province has become a new center of economic growth. This is due to the presence of a higher education institution known as the University of Timor. The presence of this university has a positive impact on small and medium businesses due to the significant flow of educational migration. Therefore, this research aims to identify the partial or simultaneous influence of three main variables, namely social and cultural patterns, educational accessibility, and community thought patterns and attitudes, on the welfare of people involved in micro, small, and medium enterprises (MSMEs). ). The analytical method used is multiple linear regression, involving a sample of 100 respondents from a total of 693 MSME actors. Sampling was carried out randomly using the Simple Random Sampling technique based on the Slovin formula. The research results show that these three variables have a significant positive effect on the welfare of MSMEs in the North Central Timor Regency.
MARKETING STRATEGY ANALYSIS IN INCREASING THE NUMBER OF NON-WAGE RECIPIENT PARTICIPANTS AT BPJS KETENAGAKERJAAN BELU-ATAMBUA BRANCH Seran, Januaria Delviana; Afoan, Felisisima; Manek, Aquidowaris; Naihati, Elfrida Desiderata; Kiha, Emilia Khristina
Jurnal Manajemen Bisnis Dan Organisasi Vol 4 No 1 (2025): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jmbo.v4i1.466

Abstract

Analysis of Marketing Strategies in Increasing the Number of Non-Wage Recipient Membership: A Case Study on BPJS Ketenagakerjaan Belu-Atambua Branch. This study aims to find out: Analysis of Marketing Strategies in Increasing the Number of Non-Wage Recipient Participants at BPJS Employment Belu-Atambua Branch. The data used in this study is primary data obtained through a questionnaire given to 12 respondents. Instrument testing includes validity tests and reliability tests. The object of this research uses observation, interview and questionnaire methods. Meanwhile, the analysis technique uses the SWOT analysis technique using the IFAS matrix method and the EFAS matrix. The results of the IFAS table analysis on the strength factor are: 2.16 and on the weakness factor (Weaknesses) is 1.56 so that the difference between the strength factor and the weakness factor is +0.60. The results of the analysis of the EFAS table on the Opportunity factor (Opportunities) are: 2.06 and on the Threat factor (Threath) is: 1.82 so that the difference between the opportunity factor and the threat factor is +0.70. Based on the results of the analysis of the IFAS matrix and the EFAS matrix, the value of the WS axis on the SWOT diagram is + 0.60 and the value of the OT axis on the SWOT diagram is + 0.24 so that the position of the BPJS Ketenagakerjaan Belu-Atambua Branch office is in Quadrant I (+,+) using the WO Strategy (Weaknesses - Opportunities) then the strategy recommendation at the BPJS Employment Belu- Atambua Branch office is Progressive, meaning that the organization are in prima and steady condition so it is perfectly pssible to continue.
The Impact of The Presence of the University of Timor on the Economy of Local Communities in North Central Timor District Pangastuti, Margareta Diana; Naihati, Elfrida Desiderata
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.785

Abstract

In the last decade, the North Central Timor Regency in East Nusa Tenggara Province has become a new center of economic growth. This is due to the presence of a higher education institution known as the University of Timor. The presence of this university has a positive impact on small and medium businesses due to the significant flow of educational migration. Therefore, this research aims to identify the partial or simultaneous influence of three main variables, namely social and cultural patterns, educational accessibility, and community thought patterns and attitudes, on the welfare of people involved in micro, small, and medium enterprises (MSMEs). ). The analytical method used is multiple linear regression, involving a sample of 100 respondents from a total of 693 MSME actors. Sampling was carried out randomly using the Simple Random Sampling technique based on the Slovin formula. The research results show that these three variables have a significant positive effect on the welfare of MSMEs in the North Central Timor Regency.
Co-Authors Afoan, Felisisima Kiha, Emilia Khristina Manek, Aquidowaris Pangastuti, Margareta Diana Seran, Januaria Delviana