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All Journal Jurnal Gramatika Journal of Pragmatics and Discourse Research Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Fhitri, Widya
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE MAXIM OF REQUESTING POLITENESS BETWEEN COLLEGE STUDENTS AND LECTURER (MAXIM KESANTUNAN DALAM TUTURAN PERMINTAAN ANTARA MAHASISWA DAN DOSEN) Fhitri, Widya; Rahmayanti, Rahmayanti
Jurnal Gramatika Vol 5, No 2 (2019)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.578 KB) | DOI: 10.22202/jg.2019.v5i2.2892

Abstract

This research is an advanced research from the previous research. This study aims at describing and explaining the politeness maxims that are fulfilled by the speech of student requesting to the lecturer at Dharma Andalas University. This research is a qualitative descriptive study. Data are obtained from the utterances of requesting spoken between students and lecturers. The theory used in data analysis is the maxim of politeness by Leech. Based on data analysis, it shows that the maxim of politeness that is often filled with student speech is the maxim of agreement. About 40 percent of the maxim of agreement is fulfilled by the speech of student requesting to the lecturers. On the otherhand,30 percent of  maxim of symphaty occured in that anaysis. It was continued by the maxim of appreciation, the maxim of generosity and policy. However, the maxim of simplicity was not found in the speech of the student's requestingin Dharma Andalas University.
MULTICULTURAL PRAGMATICS: CONVERSATIONAL IMPLICATURE IN SELLER-CONSUMER INTERACTION PADANG, INDONESIA Fhitri, Widya; Yalmiadi, Yalmiadi
Journal of Pragmatics and Discourse Research Vol 5, No 1 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i1.914

Abstract

This study explores the use of conversational implicature in seller-consumer interactions at cellular phone shops in Padang, Indonesia. It emphasizes how vendors employ implicit communication techniques to subtly communicate ideas, conform to cultural standards, and sway consumer choices. The study aims to comprehend how these nuanced language strategies support salespeople in establishing rapport, offering product details, and eventually achieving favorable sales results. By examining how well various tactics work, the study highlights how crucial culturally sensitive communication is to raising customer satisfaction and trust. Demonstrating the usefulness of language in transactional contexts advances the discipline of pragmatics. Leveraging Yules and Searles pragmatic frameworks, the research examines the types and functions of implicatures in these conversations. Using an observational qualitative method, data were collected through recording and note-taking techniques at three prominent locations in Padang. The findings reveal that conversational implicature is the most frequently used type, enabling sellers to subtly convey product information and build rapport without being overly direct. Representative functions dominate, as sellers provide product details and emphasize advantages. Commissive functions, such as promises of after-sales service, and expressive functions, aimed at rapport-building, are also prevalent. This study highlights the socio-cultural underpinnings of transactional communication, demonstrating how implicature aligns with local norms of indirectness in casual exchanges. The findings have practical implications for improving sales strategies, emphasizing the role of nuanced communication in consumer trust-building. This research contributes to the field of pragmatics by elucidating the role of language in shaping buyer perceptions and decision-making. Future studies could further explore the impact of implicature across different cultural and retail contexts to enhance cross-cultural consumer communication.
An Analysis of Code-Mixing in Bunga Citra Lestari’s Love Story #1 – BCL Sebelum & Sesudah Ashraf Nazak, Ahlul; Fhitri, Widya; Antaridha, Rabbi; Maiza, Thiska Septa; Shabri, Irsyad
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 2 No 2 (2023): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v2i1.773

Abstract

This research is aimed at finding out types and forms of code-mixing in the video from Bunga Citra Lestari’s YouTube channel entitled Love Story #1 – BCL Sebelum & Sesudah Ashraf. This research uses descriptive qualitative method. The data in this study is a video from the Bunga Citra Lestari’s YouTube channel entitled Love Story #1 – BCL Sebelum & Sesudah Ashraf. In collecting the data, this research used Heed Method. The method is then followed by an independent see-engage-talk technique. Data analysis used in the research is the agih method with an indirect element technique. After conducting the analysis, it was found that there are code-mixing 33 data in the video. There are 24 data for types of code-mixing and 37 data for forms of code-mixing. In the types of code-mixing, there are 15 insertion data, 6 substitution data, and 10 congruent lexicalization data, while for the forms of code-mixing, there are 18 data in the form of word, 3 data in the form phrase, 1 data in hybrid form, and 15 data in the form of clause.
Co-Authors Antaridha, Rabbi Maiza, Thiska Septa Muhammad Rivai Nazak, Ahlul Shabri, Irsyad Yalmiadi, Yalmiadi