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All Journal Jurnal Studi Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Mahmood, Qasim
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Tinder use among pakistani adults: a socio-psychological need perspective Sohail, Syeda Aresha; Mahmood, Qasim; Khan, Mohsin Hassan; Gull, Zarmina
Jurnal Studi Komunikasi Vol 3, No 3 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.48 KB) | DOI: 10.25139/jsk.v3i3.1954

Abstract

It is embedded in human nature to socialise with others. There are countless dating apps and websites that people benefit from; some may be for hook-up purposes, while others are solely for marriage. One of the most popular online dating apps in use nowadays is Tinder, which is simple and straight forward to use. People tend to seek out potential partners for all sorts of reasons; everyone has their agendas and needs to fulfil. Some may look for a long-lasting healthy relationship while others might look for a fling. It is in this context that this research seeks to investigate how the Uses and Gratifications theory helps to understand the usage patterns of the people who seek refuge in online dating, with particular focus on the use of Tinder in Pakistan. The research is based on a survey conducted from three major cities of Pakistan: Islamabad, Lahore and Karachi, where the maximum number of Tinder-users was reported. The respondents were between the ages of 18-40. Majority of the users identified themselves as Muslims. The survey results conveyed that the majority of the users use Tinder to gratify their needs, which include forming relations, getting sexual desires fulfilled, making friends and spend their time after a busy day. The findings reveal that the respondents of the study used this app for their psychological needs, such as finding someone talk to when they are lonely and for their social needs as well, such as making friends and meeting new people to increase their social circle.
Tinder use among pakistani adults: a socio-psychological need perspective Sohail, Syeda Aresha; Mahmood, Qasim; Khan, Mohsin Hassan; Gull, Zarmina
Jurnal Studi Komunikasi Vol. 3 No. 3 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v3i3.1954

Abstract

It is embedded in human nature to socialise with others. There are countless dating apps and websites that people benefit from; some may be for hook-up purposes, while others are solely for marriage. One of the most popular online dating apps in use nowadays is Tinder, which is simple and straight forward to use. People tend to seek out potential partners for all sorts of reasons; everyone has their agendas and needs to fulfil. Some may look for a long-lasting healthy relationship while others might look for a fling. It is in this context that this research seeks to investigate how the Uses and Gratifications theory helps to understand the usage patterns of the people who seek refuge in online dating, with particular focus on the use of Tinder in Pakistan. The research is based on a survey conducted from three major cities of Pakistan: Islamabad, Lahore and Karachi, where the maximum number of Tinder-users was reported. The respondents were between the ages of 18-40. Majority of the users identified themselves as Muslims. The survey results conveyed that the majority of the users use Tinder to gratify their needs, which include forming relations, getting sexual desires fulfilled, making friends and spend their time after a busy day. The findings reveal that the respondents of the study used this app for their psychological needs, such as finding someone talk to when they are lonely and for their social needs as well, such as making friends and meeting new people to increase their social circle.
The Influence of Electronic Word of Mouth on Labuan Bajo Content and Celebrity Endorser on TikTok Account @tassy.sy on Generation Z's Visiting Interest Putri Irawan, Ayra Sekar; Intyaswati, Drina; Mahmood, Qasim
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i3.7852

Abstract

The recovery of the tourism sector in Indonesia, especially Labuan Bajo, can be overcome by utilizing technological developments and social media such as TikTok. Tassy is one of the traveling content creators who often shares traveling content on TikTok. This study aims to determine how much influence electronic word of mouth (variable X1 ) Labuan Bajo content and celebrity endorsers (variable X2 ) on the TikTok @tassy.sy account on visiting interest (variable Y) Generation Z. The theory used in this research is Source Credibility Theory. The research method used is explanatory quantitative. The sample technique uses Purposive Sampling by distributing questionnaires through TikTok. The research population is followers of the TikTok account @tassy.sy and obtained a sample size of 100 results from the Taro Yamane formula. The results of multiple linear regression analysis show that E-WOM and celebrity endorsers each have a positive and significant effect on visiting interest, with the magnitude of the influence of celebrity endorsers (0.827) greater than E-WOM (0.729). Meanwhile, the interaction between E-WOM and celebrity endorsers has a negative effect on interest in visiting, meaning that the knowledge gained through celebrity endorser accounts on TikTok elaborated with E-WOM related to Labuan Bajo does not increase interest in visiting. The coefficient of determination shows that the contribution of E-WOM on Labuan Bajo content and celebrity endorsers on the @tassy.sy TikTok account to visiting interest is 92.3%.
Co-Authors Drina Intyaswati Gull, Zarmina Khan, Mohsin Hassan Putri Irawan, Ayra Sekar Sohail, Syeda Aresha