Garuda - Garba Rujukan Digital

Optimisation of Digital Marketing in Increasing Competitive Advantage: Case Study of Elzatta Hijab Garut Mulia, Hari; Safitri, Ajeng Erna
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.1072

Business competition in the hijab industry is getting tighter with the development of digital technology that changes marketing patterns and consumer behaviour. Digital marketing is one of the main strategies that companies can use to increase competitiveness and expand market reach. This study aims to analyse the effect of digital marketing on competitive advantage at Elzatta Hijab Garut. This research uses a quantitative approach with descriptive and associative methods. The population in this study were Elzatta Hijab Garut customers, with a sample size of 68 respondents selected using purposive sampling technique. Data collection techniques were carried out through questionnaires, and data analysis using simple correlation and regression techniques. The results showed that digital marketing plays a role in increasing competitive advantage, especially through social media and e-commerce-based marketing strategies. However, it was found that digital marketing is not the only factor that determines the company's competitiveness. Other factors such as product quality, price, customer service, and business innovation also contribute to maintaining a competitive advantage in the market. The implication of this research shows that Elzatta Hijab Garut needs to optimise its digital marketing strategy by increasing customer interaction on digital platforms, better managing customer data, and strengthening promotional strategies to remain competitive in the competitive hijab industry.

Optimizations of Digital Marketing in Increasing Competitive Advantage: Case Study of Elzatta Hijab Garut Mulia, Hari; Safitri, Ajeng Erna
Golden Ratio of Data in Summary Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i1.1084

Business competition in the hijab industry is getting tighter with the development of digital technology that changes marketing patterns and consumer behaviour. Digital marketing is one of the main strategies that companies can use to increase competitiveness and expand market reach. This study aims to analyse the effect of digital marketing on competitive advantage at Elzatta Hijab Garut. This research uses a quantitative approach with descriptive and associative methods. The population in this study were Elzatta Hijab Garut customers, with a sample size of 68 respondents selected using purposive sampling technique. Data collection techniques were carried out through questionnaires, and data analysis using simple correlation and regression techniques. The results showed that digital marketing plays a role in increasing competitive advantage, especially through social media and e-commerce-based marketing strategies. However, it was found that digital marketing is not the only factor that determines the company's competitiveness. Other factors such as product quality, price, customer service, and business innovation also contribute to maintaining a competitive advantage in the market. The implication of this research shows that Elzatta Hijab Garut needs to optimise its digital marketing strategy by increasing customer interaction on digital platforms, better managing customer data, and strengthening promotional strategies to remain competitive in the competitive hijab industry.

The Influence of Public Relations on Consumer Purchasing Decisions: Study on CV. Ranjang 69 Garut Mulia, Hari
International Journal for Educational and Vocational Studies Vol. 1 No. 3 (2019): July 2019
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v1i3.1593

This research is motivated by consumer purchasing decisions on CV. Ranjang 69 Garut which has decreased in the past few years based on sales data from the marketing department and found several problems that occur in the field. This can be caused by several things, namely the desire of different consumers in choosing the ramen noodle shop, consumer tastes that are constantly changing along with the increasing number of similar products, unpleasant experiences of consumers who have consumed them, store locations that are less visible to consumers, consumers are less sure to buy the product, the influence of information from consumers who have bought is negative, consumers feel less satisfied with the product so they do not make repeat purchases. Based on the analysis, the results obtained that the research instrument used in this study was declared valid because it has a value of> 0.30 and is reliable because the research instruments from public relations have a value of > 0.553 and the research instruments from consumer purchasing decisions have a value > 0.444. From the results of the correlation coefficient test obtained information that public relations has a moderate influence on consumer purchasing decisions with a correlation value of 0.542 and the magnitude of the test coefficient of determination to determine the contribution of public relations to consumer purchasing decisions by 26.5% and the remaining 73.5%.Respondents about public relations on CV. Beds 69 Garut is included in the agreed category, as well as the responses of respondents about consumer purchasing decisions on CV. Ranjang 69 Garut is included in the agreed category as well.

Kepuasan Konsumen Dipengaruhi Oleh Kualitas Pelayanan Studi Pada Perumahan Subsidi Griya Ciroyom Indah mulia, hari
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 01 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i01.1746

This research is motivated by the phenomenon of problems related to customer satisfaction in Griya Ciroyom Indah subsidized housing. One of them is from services that are less fast and considered, causing consumer dissatisfaction with residents of Griya Ciroyom Indah subsidized housing. purpose of this study is to determine the description of service quality, description of customer satisfaction and description of the effect of service quality on customer satisfaction. The method used in this research is quantitative method with descriptive and associative approaches. Using data collection techniques with questionnaires to 77 respondents using the sampling method, namely saturated samples. The data analysis technique used in this study uses instruments (validity test and reliability test), correlation coefficient test and determination coefficient test using SPSS version 2. Based on the results of data processing obtained, the instruments used in this study are declared valid and reliable because they have a value greater than r table of 0,224. The value of service quality is 0.730>0.600 and customer satisfaction is 0.744>0.600, so it is declared reliable. The description of service quality with an index value of 3,912 and customer satisfaction with an index value of 2,119 is said to be good. From the results of the product moment correlation coefficient test, there is a "moderate" influence between the service quality variables on customer satisfaction

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