Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Golden Ratio of Data in Summary Indo-Fintech Intellectuals: Journal of Economics and Business
Safitri, Ajeng Erna
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Optimalisasi Pemasaran Digital untuk Meningkatkan Keunggulan Kompetitif: Studi Kasus Elzatta Hijab Garut Hidayat, Taofik; Safitri, Ajeng Erna
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2449

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh digital marketing terhadap keunggulan bersaing pada Elzatta Hijab Garut, sebuah perusahaan fashion hijab yang menghadapi tantangan dalam menciptakan keunggulan bersaing di pasar yang semakin kompetitif. Dengan penerapan teknologi digital yang belum optimal, perusahaan ini menghadapi kesulitan dalam memaksimalkan potensi digital marketing untuk meningkatkan penjualan dan daya saingnya. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis korelasi dan regresi linier sederhana untuk menguji hubungan antara digital marketing dan keunggulan bersaing. Berdasarkan hasil penelitian yang melibatkan 68 responden, ditemukan bahwa digital marketing memiliki pengaruh positif dan signifikan terhadap keunggulan bersaing, dengan kontribusi sebesar 27%. Penelitian ini memberikan kontribusi dalam memahami pentingnya pengoptimalan strategi digital marketing di sektor fesyen lokal, khususnya dalam meningkatkan daya saing di pasar yang semakin mengarah ke digitalisasi. Selain itu, hasil penelitian diharapkan dapat memberikan wawasan praktis bagi Elzatta Hijab Garut dan perusahaan serupa dalam merancang strategi pemasaran yang lebih efektif di era digital.
Optimisation of Digital Marketing in Increasing Competitive Advantage: Case Study of Elzatta Hijab Garut Mulia, Hari; Safitri, Ajeng Erna
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.1072

Abstract

Business competition in the hijab industry is getting tighter with the development of digital technology that changes marketing patterns and consumer behaviour. Digital marketing is one of the main strategies that companies can use to increase competitiveness and expand market reach. This study aims to analyse the effect of digital marketing on competitive advantage at Elzatta Hijab Garut. This research uses a quantitative approach with descriptive and associative methods. The population in this study were Elzatta Hijab Garut customers, with a sample size of 68 respondents selected using purposive sampling technique. Data collection techniques were carried out through questionnaires, and data analysis using simple correlation and regression techniques. The results showed that digital marketing plays a role in increasing competitive advantage, especially through social media and e-commerce-based marketing strategies. However, it was found that digital marketing is not the only factor that determines the company's competitiveness. Other factors such as product quality, price, customer service, and business innovation also contribute to maintaining a competitive advantage in the market. The implication of this research shows that Elzatta Hijab Garut needs to optimise its digital marketing strategy by increasing customer interaction on digital platforms, better managing customer data, and strengthening promotional strategies to remain competitive in the competitive hijab industry.
Optimizations of Digital Marketing in Increasing Competitive Advantage: Case Study of Elzatta Hijab Garut Mulia, Hari; Safitri, Ajeng Erna
Golden Ratio of Data in Summary Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i1.1084

Abstract

Business competition in the hijab industry is getting tighter with the development of digital technology that changes marketing patterns and consumer behaviour. Digital marketing is one of the main strategies that companies can use to increase competitiveness and expand market reach. This study aims to analyse the effect of digital marketing on competitive advantage at Elzatta Hijab Garut. This research uses a quantitative approach with descriptive and associative methods. The population in this study were Elzatta Hijab Garut customers, with a sample size of 68 respondents selected using purposive sampling technique. Data collection techniques were carried out through questionnaires, and data analysis using simple correlation and regression techniques. The results showed that digital marketing plays a role in increasing competitive advantage, especially through social media and e-commerce-based marketing strategies. However, it was found that digital marketing is not the only factor that determines the company's competitiveness. Other factors such as product quality, price, customer service, and business innovation also contribute to maintaining a competitive advantage in the market. The implication of this research shows that Elzatta Hijab Garut needs to optimise its digital marketing strategy by increasing customer interaction on digital platforms, better managing customer data, and strengthening promotional strategies to remain competitive in the competitive hijab industry.
Co-Authors Mulia, Hari Taofik Hidayat, Taofik