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All Journal Jurnal JOEPALLT (Journal of English Pedagogy, Linguistics, Literature, and Teaching) Prosiding Konferensi Nasional PKM-CSR
Aulia, Fitria
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Arts Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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THREE FAMOUS COFFEE SHOP LOGOS IN CIANJUR: AN APPROACH TO SEMIOTICAL ANALYSIS Aulia, Fitria; Helmie, Jauhar
Jurnal JOEPALLT (Journal of English Pedagogy, Linguistics, Literature, and Teaching) Vol 8, No 2 (2020)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.291 KB) | DOI: 10.35194/jj.v8i2.1066

Abstract

This research entilted “Semiotical on Three Famous Coffee Shop Logos in Cianjur”. The goals of this research is to describe the semiotic of logos at these coffee shop. Coffee shop usually has a logo to show the characteristics of the coffee shop and all identities or all aspects of the coffee shop. In this research, the researcher choose three logos of coffee shop in Cianjur. Then, to got the meaning of the logos the researcher analyzes them by using semiotic study. In this research, the researcher selected Tjerita Koffie, Ar7, and Imah Kopi. The result of this research discovers that the icon, index, and symbol are found in the logos. The iconic signs are mostly applied and the symbolic signs are used more than the indexical one. In accordance with the analysis, the three coffee shop represent their characteristics through their logos and the three logos of coffee shop show relationships between the signs semiotic and the history, concept, and goals of the cafes. Moreover, the three logos represent characteristics and relation between the sign semiotic of the logo and the history, concept, and goal of the coffee shop through their symbolic signs in their names.
PEMBERDAYAAN HOME INDUSTRY: HAND CRAFT DARI BAMBU MENUJU SMART COMMUNITY DI DESA BARABALI KABUPATEN LOMBOK TENGAH Juniawan, Alvin; Sahid, Ashabul; Aulia, Fitria; Husna, Erlina Urwatul; Wahyudi, Hari; Jody Prayoga, Lalu Muhammad; Gde Paradatu, Lalu Puri Agung; Andini, Arista Suci
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2228

Abstract

This community service is held to improve the quality of human resources and the economy of the people in Barabali Village by raising the potential of Barabali Village which has an abundance of natural resources in the form of bamboo. The availability of raw materials, in this case bamboo, is a supporting factor that provides the opportunity and potential to be used as a product that has economic value. Based on field observations, the wealth of natural resources in the form of bamboo has not been utilized optimally. The business that has been running so far does not have a variety of product varieties so that its market share is limited, production creativity is still low so it does not have high selling power. In this activity, innovations and new creations of bamboo products were introduced which were adapted to the latest market trends. This will open up a new market for the creative industry, especially bamboo handicrafts and can have a positive impact on the people's economy. The participants in this Community Empowerment activity were members of the Barabali Village Women Farmers Group (KWT) with a high level of participation and this had a positive impact on the implementation of the activity. At the end of the activity, the participants gained soft skills in making products and were able to produce several variations of bamboo handicraft products in the form of door ornaments, night lamps and bamboo mugs.
Co-Authors Alvin Juniawan Andini, Arista Suci Gde Paradatu, Lalu Puri Agung Hari Wahyudi Husna, Erlina Urwatul Jauhar Helmie Jody Prayoga, Lalu Muhammad Sahid, Ashabul