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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA ZOYA BANJARMASIN Apriliani, Ayu; Wahyuni, Nurul
Bisnis Smart Vol 1, No 1 (2020): Bisnis Smart, Volume 1, Nomor 1, Januari 2020
Publisher : Universitas lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (21.683 KB)

Abstract

Ayu Apriliani, D1A212034, 20 1 9, The Effect of Product Quality and Price on Decision Purchase on Zoya Banjarmasin. Skripsi, Business Administration Study Program. Advisor: Nurul WahyuniThis study aims to determine and test significant influence in partial Quality Products to Purchase Decision on Zoya, for determine and test the effect of significant influence in partial Price of the Purchase Decision on Zoya and to identify and test significant influence variables simultaneously Product Quality and Price Decision to Purchase on Zoya.The research method used is a quantitative approach to the type of research explanatory research. Samples taken as many as 85 usingnon-probability sampling, collecting data using questionnaires, while data analysis using Multiple Regression Analysis with SPSS version 23.The results of the testing to prove it partially Products (X1) of the Decision Purchase (Y) by 92%, price (X2) of the Decision Purchase (Y) amounted to 58.2% and is simultaneously Quality Products (X1) and Price (X2) to decision Purchase (Y) amounted to 87.6% while the rest of 12.4 % is influenced by variables other were not investigated
The Influence of Price Fluctuations and Availability of Soybean Raw Materials on Tempe Home Industry Production Results in Mataram City Apriliani, Ayu; Pusparini, Herlina
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9298

Abstract

This research aims to examine the influence of price fluctuations and the availability of soybean raw materials on tempe production in Mataram City. This research uses primary data through interview and observation techniques guided by questionnaires to tempe home industry entrepreneurs in Mataram City. Determining the selected sample locations using a purposive sampling technique and taking the number of tempe home industry samples using proportional purpose sampling with a total sample of 40 tempe home industries. Next, data processing uses the SPSS 26 application. Based on the results of research data, price fluctuations do not affect tempeh production results. Meanwhile, the availability of raw materials influences tempeh production results.
Identifikasi Identifikasi Fitokimia Daun Gandarusa (Justicia Gendarussa L.) Asal Kabupaten Pangkep: Analisis Kandungan Senyawa Aktif Menggunakan Metode Kromatografi dan Uji Fitokimia Ildayani, Ildayani; Ramadhani, Livia Ernesta; Sa’adah, Nur Lailatus; Apriliani, Ayu; Natasya, Natasya; Ikram, Nurul; Mutiara, Sitti Ayzah; Sari, Andi Aliya Meilana; Sahruni, Sahruni; Usman, Fityatun; Haryanto, Haryanto
JOURNAL OF PHARMACY SCIENCE AND TECHNOLOGY Volume 5 No. 1: Juli 2024
Publisher : Prodi Farmasi Fakultas Kedokteran Universitas Hang Tuah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/pst.v5i1.395

Abstract

Gandarusa leaves (Justicia gendarussa L.) are recognized as medicinal plants rich in various active phytochemicals. Extraction was carried out using the maceration method with 96% ethanol, followed by evaporation with a rotary evaporator to obtain a concentrated extract. Fractionation was performed using liquid-liquid partitioning with n-hexane and ethyl acetate to separate compounds based on polarity. The results revealed the ethyl acetate fraction had the highest yield at 20.8%, followed by the n-hexane fraction at 20%. Phytochemical identification using thin-layer chromatography confirmed the presence of alkaloids, flavonoids, and steroids. UV-Vis spectrophotometry analysis showed the total flavonoid content reached 0.741 mg/L based on the quercetin standard curve. These findings highlight the potential of gandarusa leaves as a promising source of bioactive compounds for pharmaceutical development.