Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal SMART BUSINESS JOURNAL East Asian Journal of Multidisciplinary Research (EAJMR) Journal of Pharmacy Science and Technology
Apriliani, Ayu
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : SMART BUSINESS JOURNAL

 1 
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA ZOYA BANJARMASIN Apriliani, Ayu; Wahyuni, Nurul
Bisnis Smart Vol 1, No 1 (2020): Bisnis Smart, Volume 1, Nomor 1, Januari 2020
Publisher : Universitas lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (21.683 KB)

Abstract

Ayu Apriliani, D1A212034, 20 1 9, The Effect of Product Quality and Price on Decision Purchase on Zoya Banjarmasin. Skripsi, Business Administration Study Program. Advisor: Nurul WahyuniThis study aims to determine and test significant influence in partial Quality Products to Purchase Decision on Zoya, for determine and test the effect of significant influence in partial Price of the Purchase Decision on Zoya and to identify and test significant influence variables simultaneously Product Quality and Price Decision to Purchase on Zoya.The research method used is a quantitative approach to the type of research explanatory research. Samples taken as many as 85 usingnon-probability sampling, collecting data using questionnaires, while data analysis using Multiple Regression Analysis with SPSS version 23.The results of the testing to prove it partially Products (X1) of the Decision Purchase (Y) by 92%, price (X2) of the Decision Purchase (Y) amounted to 58.2% and is simultaneously Quality Products (X1) and Price (X2) to decision Purchase (Y) amounted to 87.6% while the rest of 12.4 % is influenced by variables other were not investigated
Co-Authors Haryanto Haryanto Ikram, Nurul Ildayani, Ildayani Mutiara, Sitti Ayzah Natasya Natasya NURUL WAHYUNI Pusparini, Herlina Ramadhani, Livia Ernesta Sahruni, Sahruni Sari, Andi Aliya Meilana Sa’adah, Nur Lailatus Usman, Fityatun