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All Journal Jurnal Riset Entrepreneurship Journal of Management
Pusriadi, Tommy
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Economics, Econometrics & Finance Social Sciences

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PENGARUH TALENT MANAGEMENT DAN EMPLOYEE ENGAGEMENT TERHADAP EMPLOYEE CAPABILITIES: STUDI PADA KARYAWAN PT. BINTANG WAHANA TATA Pusriadi, Tommy; Darma, Dio Caesar
Jurnal Riset Entrepreneurship Vol 3 No 1 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v3i1.1317

Abstract

The purpose of this paper is to determine the effect of Talent Management and Employee Engagement on the Employee Capabilities of PT. Bintang Wahana Tata. The research was done by spreading the quesioner, while the research method using Simple Random Sampling. The t test shows that the magnitude of t for Talent Management (X1) is 4.088 and the value of t arithmetic for Employee Engagement (X2) is 4.207. all of which show larger than t table is 1,985. so the hypothesis that states Talent Management and Employee Engagement have a positive effect partially on Employee Capabilities at Company PT. Bintang Wahana Tata. F test, F calculated> F table or 36.946 > 2.70 or signification level (sig) 0.000 <0.05 so that the hypothesis that states Talent Management and Employee Engagement together affect the Employee Capabilities at Company PT Bintang Wahana Tata and coefficient of determination indicate that Talent Management and Employee Engagement contributed 43.8% to Employee Capabilities at PT. Bintang Wahana Tata.
The Mediating Role of Brand Image on Purchase Intention: An Analysis of Product Quality, Price, and Promotion Permadi Hakim, Yundi; Pusriadi, Tommy; Lestono, Bowo
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This research aims to examine the influence of product quality and promotion on purchase intention. Utilizing a quantitative approach, data were collected from a sample of 100 respondents through a structured questionnaire. The data were then analyzed using multiple regression analysis to determine the relationships between the variables. The findings reveal that product quality has a significant positive effect on purchase intention, with a coefficient of 0.422 and a p-value of 0.000, indicating that higher product quality leads to a higher intention to purchase. Conversely, promotion did not show a significant impact on purchase intention, with a coefficient of 0.183 and a p-value of 0.110. The model's R Square value of 0.427 suggests that 42.7% of the variance in purchase intention can be explained by product quality and promotion. The F-test result, with an F-value of 36.174 and a p-value of 0.000, confirms that the regression model is statistically significant. These findings suggest that while product quality is a crucial factor in driving purchase intention, promotion alone may not be sufficient. Companies are recommended to prioritize enhancing product quality to boost consumer purchase intentions. Further research should explore additional factors that could impact purchase intention to develop more comprehensive marketing strategies
Co-Authors Darma, Dio Caesar Lestono, Bowo Permadi Hakim, Yundi