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Digital Transformation for MSME Resilience in The Era of Society 5.0 Utami Putri, Aulia; Mirani, Dwi; Khairunnisyah, Tuty
Iapa Proceedings Conference 2023: New Public Governance: Reflection on Administration Science
Publisher : Indonesian Association for Public Administration (IAPA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30589/proceedings.2023.886

Abstract

The purpose of this paper is to discuss the effect of digital transformation on the resilience of MSMEs in the era of society 5.0 in Palembang City and determine the digital adoption rate among MSMEs, identify barriers to digital transformation, understand factors behind MSMEs' success or failure in the digital transition. The use of digital transformation certainly has an impact on both MSME players and consumers, who get convenience and are able to survive in the era of society 5.0. In this paper, researchers used quantitative analysis and linear regression analysis with the help of SPSS 22. The population in this study was 1,103 MSMEs in Palembang City, with a sample size of 110 MSMEs. The results of the research obtained using the t test and F test show that digital transformation has a positive and significant effect on the resilience of MSMEs. The magnitude of the relationship or correlation value obtained from the data is 60.2%, which can be explained by business actors carrying out data- based digital transformation, adopting a work culture, determining a simple roadmap, digital awareness, and an environment that supports the success of digital transformation, while the remaining 40.8% can be explained by the influence of other variables not examined by the author. Digital Transformation Challenges for MSMEs, such as Capital Limitations, Lack of Technology Knowledge, Lack of Trained Human Resources, Cyber Security Issues, Business Model Changes, Reliance on Third-Party Platforms, and Integration Difficulties with Legacy Systems, Cultural Adaptation Challenges, and Infrastructure In the future, this research can provide a comprehensive understanding of MSMEs' digital transformation landscape. Recommendations for MSMEs to harness digital opportunities and policy suggestions for governments to support MSMEs in their digital journey
EFEKTIVITAS PROGRAM PELAYANAN KELUARGA BERENCANA BERGERAK DI KOTA PALEMBANG Putri Ramadanti , Annisa; Nengyanti; Mirani, Dwi
PESIRAH: Jurnal Administrasi Publik Vol. 4 No. 1 (2023): PESIRAH: Jurnal Administrasi Publik
Publisher : Jurusan Administrasi Publik, FISIP, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/pjap.v4i1.95

Abstract

Penelitian ini berjudul “Efektivitas Program Pelayanan Keluarga Berencana Bergerak di Kota Palembang.” Adapun latar belakang dari penelitian ini adalah kurangnya kesadaran masyarakat untuk ber-kb dan kurangnya informasi dari sosialiasi mengenai pelayanan KB Bergerak. Tujuan dari penelitian ini adalah untuk mengukur tingkat keefektifan Program Pelayanan Keluarga Berencana Bergerak di Kota Palembang dan mengetahui hubungan karakteristik responden terhadap keefektifan Program Pelayanan Keluarga Berencana Bergerak. Penelitian ini menggunakan konsep efektivitas program menurut Budiani yang terdiri dari 4 indikator yaitu Ketepatan Sasaran Program, Sosialisasi Program, Pencapaian Tujuan Program dan Pemantauan Program. Penelitian ini menggunakan Mix Methods dengan strategi eksplanatoris sekuensial. Teknik pengumpulan data yang digunakan adalah dokumentasi, wawancara dan penyebaran kuesioner. Sampel dari penelitian ini berjumlah 100 responden. Hasil penelitian menunjukkan bahwa efektivitas program pelayanan keluarga berencana bergerak di Kota Palembang tergolong kategori sangat efektif dengan skor 81,45%. Namun indikator sosialisasi program memilik skor terendah yaitu 79,10% dibandingkan indikator lainnya. Hasil tabulasi silang menunjukkan bahwa hanya karakteristik responden usia yang terdapat hubungan dengan indikator sosialisasi program dan karakteristik usia yang terdapat hubungan dengan indikator pencapaian tujuan program. Hasil penelitian ini merekomendasikan bahwa hendaknya sosialisasi pelayanan KB Bergerak lebih ditingkatkan lagi kepada masyarakat khususnya memiliki rentang umur >35 tahun agar penyuluh KB menggunakan bahasa yang mudah dimengerti dengan memperhatikan kearifan lokal masyarakat setempat, serta koordinasi dan kerjasama lebih ditingkatkan antara Dinas Pengendalian Penduduk dan Keluarga Berencana Kota Palembang, penggerak KB, Organisasi Perangkat Daerah Kecamatan setempat dan seluruh mitra kerja terkait agar pelayanan Keluarga Berencana Bergerak lebih baik lagi di masa yang akan datang.
PENERAPAN IPTEKS DENGAN ALAT PENGERING KEMPLANG PORTABEL BAGI KELOMPOK USAHA KEMPLANG DI DESA PELABUHAN DALAM Mirani, Dwi; Putri, Aulia Utami; Saputra, M. A. Ade; Basri, Hasan
Jurnal Lentera Nusantara Vol 2 No 2 (2023): Jurnal Pelita Sriwijaya
Publisher : Asosiasi Peneliti Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51630/jps.v2i2.120

Abstract

Pengabdian kepada masyarakat merupakan suatu perwujudan tri dharma perguruan tinggi. Kegiatan  ini sebagai bentuk kegiatan yang bertujuan untuk membantu masyarakat Kegiatan ini bertujuan untuk mengangkat dan pengembangan teknologi tepat guna untuk memajukan industri lokal. Desa Pelabuhan Dalam, terletak di Kecamatan Pemulutan, Sumatera Selatan. Kemplang, sebagai salah satu warisan kuliner khas Sumatera Selatan, memiliki tempat penting dalam kehidupan masyarakat di sekitar Pelabuhan Dalam. Namun, produksi kemplang masih menghadapi tantangan dalam hal pengeringan yang dilakukan secara konvensional. Proses pengeringan kemplang secara konvensional yang dilakukan dengan menjemur kemplang dibawah sinar matahari langsung dan diletakkan ditempat terbuka mengakibatkan rentan terkontaminasi kotoran dari udara luar dan perubahan cuaca yang tidak dapat diprediksi menyulitkan proses pengeringan yang optimal. Oleh karena itu perlu diterapkannya alat pengering kemplang portable yang dapat mengatasi kendala dalam proses pengeringan kemplang di Desa Pelabuhan Dalam. Proses pengabdian kepada masyarakat yang dilakukan yaitu dengan melakukan uji coba secara langsung alat pengering kemplang yang telah dibuat dan melakukan sosialisasi cara penggunaan alat pengering kemplang serta melakukan pelatihan untuk meningkatkan penjualan kemplang. Dalam proses pelaksanaan kegiatan dihadiri oleh perangkat desa dan masyarakat perwakilan dari setiap kelompok usaha yang ada di Desa Pelabuhan Dalam. Kegiatan pengabdian kepada masyarakat ini menghasilkan alat pengering kemplang portable yang dapat digunakan masyarakat dalam melakukan pengeringan kemplang yang lebih higienis serta memberikan pengetahuan dan pengalaman kepada kelompok usaha untuk meningkatkan penjualan kemplang.
Determinants of Integrated Management of MSMES on Business Development in the City of Palembang Utami Putri, Aulia; Khairunnisyah, Tuty; Mirani, Dwi; Mandasari, Lisa
Iapa Proceedings Conference 2024: AAPA-EROPA-AGPA-IAPA International Conference 2024 Towards World Class Bureaucracy
Publisher : Indonesian Association for Public Administration (IAPA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30589/proceedings.2024.1099

Abstract

This study examines the determinants of integrated management for MSMEs on business development in Palembang City. Using a quantitative approach and multiple linear regression analysis, the research identifies several factors influencing MSME business development. The analyzed variables include MSME assessment quality, promotion space needs, exhibition facilities, logistics capacity, digital literacy, development of online business aggregators, and customized coaching programs tailored to the potential and challenges of MSMEs. The results reveal that customized business program development has the most significant impact on business development, followed by the implementation of coaching programs. In contrast, exhibition facilities show a negative effect on business growth. With an R-squared value of 82.3%, the model exhibits strong predictive capabilities. Managerial implications highlight the importance of an integrated approach to MSME development, emphasizing digital technology, literacy, and collaboration to achieve sustainability. The study suggests that the government and other stakeholders focus on developing adaptive programs and sustained coaching to support the growth of MSMEs in Palembang.
Transformasi Digital, Inovasi, Kinerja, Kebijakan sebagai Upaya Ketahanan UKM : Analisis Bibliometrik Putri, Aulia Utami; Mirani, Dwi; Khairunnisyah, Tuty
Jurnal Pemerintahan dan Politik Vol. 9 No. 1 (2024)
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jpg.v9i1.3513

Abstract

SME resilience can be overcome with digital transformation supported by policies and collaboration between government, industry, and SMEs. To gain an understanding of digital transformation and innovation, the study conducted a thorough bibliometric analysis. Use of bibliometric visualization software, Publish or Pelish, and VOSviewer. The results show that digital transformation, innovation, performance, and policies are critical to SME resilience. The digital transformation of SMEs has a crucial role in shaping policies, improving public services, shaping more open political dynamics, and encouraging more effective collaboration between the government and various stakeholders. The study also identifies new topics such as enterprises, digital technologies, digital transformation strategies, empirical evidence, industry, innovation, and policy that require further research. These results provide policymakers, businesses, and researchers with valuable insights into how to face challenges and seize opportunities to maintain SME resilience.
The effect of legalization, financing, and provision of raw materials on the development of UMKM business in Palembang City Putri, Aulia Utami; Mandasari, Lisa; Khairunnisyah, Tuty; Mirani, Dwi
International Journal of Financial, Accounting, and Management Vol. 7 No. 3 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i3.2648

Abstract

Purpose: The purpose of this study is to investigate the influence of legalization, financing, and raw material provision on the business development of MSME actors in Palembang City Methodology/approach: A quantitative approach was used, employing multiple linear regression analysis. The sample consisted of 92 MSME actors in Palembang City Results/findings: The results showed that legalization significantly impacts business development, with a t-value of 2.150 (greater than 1.660) and a significance value of 0.034 (less than 0.05). Financing also significantly affects business development, with a t-value of 2.101 (greater than 1.660) and a significance value of 0.038 (less than 0.05). The provision of raw materials significantly influences business development, with a t-value of 1.934 (greater than 1.660) and a significance value of 0.032 (less than 0.05). Based on the F-test, the calculated F-value of 3.695 exceeds the F-table value of 2.698 Conclusion: Indicating that the three factors (legalization, financing, and raw material provision) collectively and significantly affect business development. Limitations: The study is limited to MSME actors in Palembang City, which restricts the generalizability of the findings to other regions. Future research could include additional variables to provide a more comprehensive understanding. This study shows that 47.5% of business development is influenced by these factors, while the remaining 52.5% is influenced by other factors. Contribution: This research contributes by examining the simultaneous effects of legalization, financing, and raw material provision on MSME development in Palembang, providing valuable insights often overlooked in previous studies.