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Sandi, Kadia
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Strategi Komunikasi Yayasan A dalam Rekrutmen Pegawai Sandi, Kadia; Nugroho, Catur; Lestari, Martha Tri
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5588

Abstract

This research aims to find out how to formulate communication strategies and evaluations in employee recruitment at Foundation A. A descriptive qualitative approach with a constructivism paradigm. The research sample was job applicants using a purposive sampling method. The research data analysis process was carried out using method triangulation and data source triangulation. Based on the research results, the recruitment process carried out by Foundation A is still carried out normatively. Employer branding and company reputation have an important role in attracting potential job applicants to join Foundation A
Co-Authors Catur Nugroho Martha Tri Lestari